Tag: sunnyside

Price points vary widely, from under $100 for a Schwinn kids’ bike at a big-box retailer to $12,500 for a Trek road bike with a carbon frame, electronic shifting and disc brakes at a specialty bike shop. Ecommerce sales are increasing among Amazon, numerous online-only bike stores and mass retailers, as well as direct-to-consumer online… Continue reading Schwinn Signature Girls’ Sunnyside 20” Bike

By deciding to sell a more expensive bike, Schwinn found himself locked into one marketing approach. The bike had to be sold by trained staff members who had to explain to customers how the bike s high quality justified its relatively higher price. Chain store clerks simply could not do this, Schwinn found, and so… Continue reading Schwinn Signature Girls’ Sunnyside 20” Bike

But cycling enthusiasts say missed the turn in the market to lighter, more sophisticated machines that helped triggered a cycling and fitness boom in the 1970s. While the market continued to expand in the 1980s, Schwinn’s sales remained stuck in the 900,000-a-year range. The family-owned company vowed to remain in business, and its bicycles retain… Continue reading Schwinn Signature Girls’ Sunnyside 20” Bike