Antonio Pasin started building wooden toy wagons in Chicago in 1917, selling them to area shops. He was working as a craftsman at the time, mostly selling phonograph cabinets, and built small wooden wagons to carry around his tools. After he received numerous requests from customers of phonograph cabinets to buy the wagons as well, he refocused his business on the wagons. His business grew until the Liberty Coaster Company, named in honour of the Statue of Liberty, was formed in 1923.
The classic red had already been in use in hospitals for more than 20 years. But this year, the company will launch a patented, upgraded version specifically designed for ferrying sick kids. In 1933, Chicago was the host of the World’s Fair, Century of Progress, and Radio Steel was asked to be a part of the celebration. Antonio Pasin took on major debt to fund the construction of a 45-foot tall wood and plaster Coaster Boy statue depicting a boy riding a Liberty Coaster wagon. Below the Coaster Boy exhibit Pasin sold miniatures for 25 cents. During World War II, steel was essential war material; from 1942–1945, the company shifted production to portable five gallon Blitz cans for the US Army.
The June 24, 2013 episode of Let’s Make a Deal parodied this wagon as a Zonk being offered under the name “Zonk Flyer”. Radio Flyer said that as part of its anniversary celebrations, it will donate 2,000 wagons to children’s hospitals across the country in partnership with Starlight Children’s Foundation. He wanted to know about their needs, wants and habits, how kids played, how parents transported their families. He hired market radio flyer wagon research firms and dispatched product designers to go out into the field — zoos, ballparks, playgrounds — and observe. From the reverence with which Pasin talks about Radio Flyer’s history, you get the sense that he sees himself as the steward of the little red wagon’s legacy. The Radio Flyer corporate headquarters sits on the Northwest edge of Chicago, about a half hour’s drive from downtown, as it has for the past century.
From 1942 to 1945, the company shut down its production of wagons and made five-gallon steel gas cans for the war effort. As men returned home at the end of World War II, housing was short and the 1944 G.I. Bill subsidized mortgages, allowing many to flock to the suburbs. The sale of wagons surged during the subsequent baby boom, and Radio Flyer branched out into gardening wheelbarrows to meet changing demands. Today, Radio Flyer still makes those red wagons, but it also makes electric bikes and scooters, tricycles, bounce houses—and Teslas for kids. The factory on the west side of Chicago closed in 2004 (it’s the design office now), and most products are currently made in China.
Besides the summer home he holds in my nightmares, the statue appears to have been lost to history. But the company did celebrate its 80th anniversary in 1997 by building another giant 40-foot Radio Flyer wagon—sans boy—which is still parked outside their corporate offices in Belmont Cragin. Anniversary no. 100 arrived in 2017, though sadly, company matriarch Anna Pasin didn’t quite live to see it. Antonio’s widow died at the ripe old age of 107 (!!!) in 2016. When Antonio Pasin died in 1990 at age 93, his son Mario had already taken charge, and Mario’s son Robert took the reins in 1997.
The Radio Flyer Ranger wagon has a full-sized seamless all-steel body with no-scratch edges and a seat back for comfortable rides. This wagon includes a child seat belt, and extra long handle for easy pulling and durable molded wheels. Radio Flyer has one of those incredible rags-to-riches stories attached. The Chicago-based company, known for its iconic little red wagons, was launched by a young razor ride ons Italian immigrant named Antonio Pasin, who came to Chicago practically penniless in 1914. A cabinetmaker who had trouble getting work in that field, Pasin dug ditches, washed vegetables, and took whatever work he could find, carrying his tools in a wooden wagon of his own design. After the war, the factory went back to making wagons and developed several new models in tune with the times.