“Our aspirations for it are bold as we aim to meet and exceed the desires of Chinese consumers. The centre is designed to enable end-to-end innovation from concept for product packaging through development, scale-up and commercialisation,” said Freda. “Every category, genifique region and major channel expanded, showcasing the strength of our multiple engines of growth strategy,” Lauder says in its announcement. The company says those increases happened in every region and category, helped by increased traffic at brick-and-mortar stores.
It hydrates and smooths your skin and diminishes the look of fine lines and wrinkles. It’s an essential tool for your Estée Lauder makeup kit. Choose an Estée Lauder concealer to cover any flaws. This is a love letter to Estée Lauder brushes in general, as in my opinon, they’re some of the best in the beauty industry. I remember my mum giving me a set as a teenager and those brushes stayed with me for around 15 years—if you wash and look after them then they genuinely last and last. This is one of my go-to brushes for applying blusher, bronzer and powder.
U.K.-based skincare and fragrance label Haeckels has announced that Estée Lauder Companies has acquired a minority stake in the brand. The latest financial news from both L’Oréal and Estee Lauder proves that masks or no masks, the world wants to wear lipstick again. Both companies posted record sales results and predict gains will accelerate in the coming months. And a new analysis from NPD Group underscores consumers’ growing hunger for a wide variety of beauty products. One of Estée Lauder’s most explosively popular products is its Double Wear Foundation, a medium- to full-coverage liquid formula with a matte finish.
As a makeup artist, I just knew that you needed certain tones; I don’t care if it’s a lipstick range or a foundation range. And while I usually try to stray away from matte finishes, I was pleasantly surprised by how light it looks on the skin. It feels lightweight, too, and although I usually prefer light coverage to show off my freckles, I couldn’t deny that it made my skin look great—plus, it actually stayed in place all day. “Our best foundation for long wear, it’s the makeup that keeps up—no matter where your day takes you. Apply once and don’t think twice,” Estée Lauder’s website reads.
On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California, by brothers Dean and Davis Factor . Next up, people don’t believe my mum is 71—here are the anti-ageing serums she uses. This is a fairly recent Estée Lauder discovery for me, and it totally lives up to some of my other brow-gel favourites (Glossier Boy Brow and Benefit Gimme Brow+ FYI). The applicator is tiny that so you can precisely coat each brow hair with pigment and comb them into place without ending up with hugely oversized brows. Plus, it’s packed with fibres, so you get a subtly volumising effect that’s perfect if you have sparse patches like I do. I normally avoid discussing favourite fragrances because they tend to be deeply personal, and if I’m honest, I’m crap at describing what they smell like.
One of the reasons I was so excited to launch a new makeup company is that my aesthetic of beauty and makeup changed so drastically. When I used to have makeup artists do my makeup and Estee Lauder makeup I look back now in pictures, I just don’t look like myself. Though Lauder passed away in 2004, her legacy lives on in her products, which are found on millions of vanities today.
“At the same time, makeup foundation, hair styling products, and other segments of the market started to recover as consumers began returning to workplaces, events, and other social activities.” As the Lauder company emerges from the pandemic, it will benefit from customers worldwide returning to their favorite beauty brand as they did this past holiday season. The current high inflation has customers veering to beauty brands they know and like in order to feel good. After all, jar of skincare or a new lipstick can continue to enhance looks for weeks, and that makes the purchase worthwhile. The pandemic caused by Covid-19 contributed to a change of pace – for both Lauder and the entire beauty industry. When L’Oréal’s CEO, Nicolas Hieronimus, reviewed the pandemic, he saw a huge appetite for beauty and noted that “beauty is essential for humans”.