Several thousand more U.S. workers benefited from jobs at Schwinn dealerships, or in the steel and rubber factories that supplied parts. The Schwinn Bicycle Company filed for Chapter 11 protection at the end of 1992, three years before their centennial celebration. Sam Zell, a Chicago investor who specialized in troubled companies, bought Schwinn for about twenty-five cents on the dollar from its creditors in January of 1993. In Schwinn Bicycles, Pridmore and Hurd have given us a brief history with lots of great eye candy for those interested in vintage bikes.
Schwinn Collegiate is a classic hybrid bike with an attractive old-school-cool look. This model is special because each bicycle was designed in Madison, Wisconsin and the steel frames were hand-welded in Detroit, byDetroit Bikes. Schwinn is the American icon that has built some of the best-known and most-loved bicycles of all time.
You can also use your smartphone, but we think a bigger screen makes for a more enjoyable experience. Schwinn’s flash-welded Continental and Varsity were selling well, but for the growing body of lightweight bicycle buyers they were in a lower class. When you look at the head-tube and seat-clamp areas of the Super Sport and Sports Tourer/Superior huffy mountain bike – some of the most noticeable spots on a bicycle – you’ll find they look nearly the same as on a Continental or Varsity! Even the paint colors were the same (remember that the fillet-brazed frames were hung on the general Schwinn painting line). Only the round Schwinn badge, downtube diameter and pointed seatstay tops are visibly different.
This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens. During the 1960s, Schwinn aggressively campaigned to retain and expand its dominance of the child and youth bicycle markets. The company advertised heavily on television, and was an early sponsor of the children’s television program Captain Kangaroo. The Captain himself was enlisted to regularly hawk Schwinn-brand bicycles to the show’s audience, typically six years old and under. As these children matured, it was believed they would ask for Schwinn bicycles from their parents.
A growing number of teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series. The Paramount series had limited production numbers, making vintage examples quite rare today.
Many German business owners in the U.S. faced considerable scrutiny and sales losses as anti-German sentiment spread during both World Wars. To compensate, some went the extra mile to flag wave and prove their American patriotism. Having made their fame on the “WORLD” bicycle, they weren’t going to try to pass themselves off as nationalists. They would, however, make a point of celebrating the “Made in the USA” aspect of the brand above the “German engineering” element.
One of the best ways to transport things with a bike is using a bike trailer. Schwinn makes bike trailers for kids, pets, or cargo, so you can get the right model regardless of your needs. The electric models fold down, so you can easily bring them inside the building once you reach your destination, or store them huffy mountain bike in a corner of your home. In addition to different types of bicycles, Schwinn also sells adult scooters. These are available with or without an electric motor and battery, depending on your needs. A few other notable features include powerful mechanical disc brakes and a Shimano Tourney 6-speed rear derailleur.
Schwinn was born in Baden, Germany and moved to Chicago in 1891, attracted by the opportunities surrounding the Columbian Exposition. After working for bicycle manufacturer Hill & Moffat, and a brief stint designing bicycles for the International Manufacturing Company, Schwinn teamed up with Adolph Arnold to open his own company, Arnold, Schwinn, & Co. The company currently sells two styles of bicycles under different names through a variety of retailers, such as Walmart and Target. Like Shinola, Detroit Bikes has seen growth in online sales due to retail shutdown.
Although the strike ended in February 1981, only about 65% of the prior workforce was recalled to work. By this time, increasingly stiff competition from lower-cost competition in Asia resulted in declining market share. These problems were exacerbated by the inefficiency of producing modern bicycles in the 80-year-old Chicago factory equipped with huffy mountain bike outdated equipment and ancient inventory and information systems. After numerous meetings, the board of directors voted to source most Schwinn bicycle production from their established bicycle supplier in Japan, Panasonic Bicycle. As Schwinn’s first outsourced bicycles, Panasonic had been the only vendor to meet Schwinn’s production requirements.
W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. Interestingly, Schwinn’s 1970’s catalogs didn’t really differentiate the fillet-brazed CrMo models either. They were simply shown on the next catalog page, right before the Continental page. No separate catalog or distinct section for “lightweight touring and racing bicycles,” and no detailed discussion of the benefits of seamless CrMo tubing and fillet brazing. Schwinn’s catalog copy for the last fillet-brazed Superior ( ) did begin to mention “hand made” and a little more on fillet brazing.