Get the inside scoop on all your favorite celebrities with our FREE daily newsletter, InStyle Celebrity. Breaking news, relationship updates, hairstyle inspo, fashion trends, and more direct to your inbox! The girl rocked a completely sheer dress without a bra — and later remarked that her only regret was not wearing a bedazzled thong to match. Then, there was the year 2015, when the Met Gala saw not one nor two but three naked dresses on the red carpet, all worn by Hollywood’s hottest A-listers. Jennifer Lopez, above, bared her famous curves in a custom Atelier Versace illusion gown.
3D printing technology has influenced designers such as Iris van Herpen and Kimberly Ovitz. As the technology evolves, 3D printers will become more accessible to designers and eventually, consumers — these could potentially reshape design and production in the fashion industry entirely. The benefits of primary research are specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended.
Ciara is a University of Leeds Geography graduate with previous experience in the Responsible Sourcing team of a fashion brand. She is interested in the accessibility of sustainable consumption and the intersection of environmental and social justice. She is also passionate about gender equality and female empowerment in fashion supply chains, which are a major employer of women globally. Carry Somers is the founder and Global Operations Director of Fashion Revolution. Inspired to act after the Rana Plaza factory collapse in Bangladesh, Fashion Revolution has now become the world’s largest fashion activism campaign. In 2020 she sailed 2000 miles from the Galapagos to Easter Island to investigate microplastic and toxic chemical pollution.
There are some fashion advertisements that were accused of racism and led to boycotts from the customers. Globally known, Swedish fashion brand H&M faced this issue with one of its children’s wear advertisements in 2018. A black child wearing a hoodie with a slogan written as “coolest monkey in the jungle” right at the center was featured in the ad.
Through research and studying the consumers’ lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally.
