Schwinn Bicycle Company

Our goal is to provide easy to follow, step-by-step cycling related guides, and reviews for bikes & gear. By the end of the decade, Schwinn managed to hit more than 1 million bicycles per year. Many big companies went bankrupt while the smaller ones were absorbed.

Over time, Schwinn transformed into a representation of the American culture; as wholesome as the 4th of July and apple pie. Its legendary Schwinn AeroCycle is proudly displayed in museums around the world as a piece of American art. In the 70’s, Soutern California kids started following new trends , just like the kids created the Sting-Ray culture during the sixties.

schwinn bicycles

One is a range of discount bikes offered by mass-merchandisers such as Wal-Mart, Sears, and Kmart. The additional line, known as the Signature Series, featured on their website, are higher-end models marketed through specialty shops. Its bike lines include cruisers, road, hybrids, urban, kids, and electric.

In a bid to rectify this Tony Lo – one of King Liu’s business partners – began a campaign for brand recognition. In 1986 theGiant Bikesbranded bicycles were introduced into the European marketplace. There are over 300 bike companies in the world according to Wikipedia. The most recognizable name from that group that symbolizes American bicycling manufacturing is Schwinn. If you are old enough, you may remember the sleek precision built Paramount.

By 1957, the Paramount series, once a premier racing bicycle, had atrophied from a lack of attention and modernization. Aside from some new frame lug designs, the designs, methods and tooling were the same as had been used in the 1930s. The Paramount continued schwinn bicycles as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory. The new frame and component technology incorporated in the Paramount largely failed to reach Schwinn’s mass-market bicycle lines.

The Corps consisted of eight black men who trained together to ride in all conditions. British industrial engineer Benjamin Bowden designed a futuristic bicycle for the “Britain Can Make It” expedition in 1946. Bowden’s bike was aerodynamic, used an extended fender system to cover all its moving parts, made of fibreglass, and used a unique shaft-drive system.

One of the best ways to transport things with a bike is using a bike trailer. Schwinn makes bike trailers for kids, pets, or cargo, so you can get the right model regardless of your needs. If you don’t need electric assistance, you can opt for one of two non-electric Schwinn scooters that resemble a bicycle with a platform between the wheels. At the schwinn bicycles moment, Schwinn manufactures three models of electric scooters, called Tone 1, Tone 2, and Tone 3. They’re also ideal if you’re taking public transport but need to walk a part of your commute. Schwinn 510R is the most affordable recumbent bike made by Schwinn, but it still delivers incredible value through modern features and a user-friendly design.

W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand. During this period, bicycle sales enjoyed relatively slow growth, with the bulk of sales going to youth models. In 1900, during the height of the first bicycle boom, annual United States sales by all bicycle manufacturers had briefly topped one million. Nevertheless, Schwinn’s share of the market was increasing, and would reach in excess of 1 million bicycles per year by the end of the decade.

In 1993, Richard Schwinn, great-grandson of Ignaz Schwinn, with business partner Marc Muller, purchased the Schwinn Paramount plant in Waterford, Wisconsin, where Paramounts were built since 1980. They founded Waterford Precision Cycles, which is still in operation. Inspired, he designed a mass-production bike for the youth market known as Project J-38. The result, a wheelie bike, was introduced to the public as the Schwinn Sting-Ray in June 1963. Distinguish Le Tour or Super Le Tour Schwinn models by looking for the “S” in front of the serial number. The serial numbers will have a letter in the second position representing the month it was produced, and a number in the third position representing the year.