The Estée Lauder Cos Celebrates 75 Years With An Eye To The Future

From a company employing five persons and grossing $850,000 in sales in 1958, Estée Lauder, Inc., grew to employ 1,000 people and earn $100,000,000 in sales by 1973. Estée Lauder, Inc., began selling cosmetics and fragrances internationally in the 1960s. Brand acquisitions began with an investment in the Toronto-based M•A•C Cosmetics in 1994, which the company then acquired in 1998. Bobbi Estee Lauder NIGHT REPAIR Brown Cosmetics, designed by the celebrated makeup artist, was acquired in 1995, as was La Mer – along with the original recipe for its supreme luxury product, Crème de la Mer, containing the nutrient-rich Miracle Broth™. The company ventured into its first hair care and holistic beauty brand with Aveda in 1997. The renowned fragrance house Jo Malone London was acquired in 1999.

Estee Lauder

After succeeding at Saks Fifth Avenue, she expanded to Neiman Marcus in Dallas, and then several department stores around the country. Estée Lauder opened each store herself and trained the saleswomen who were demonstrating her products. Estée Lauder was an American beautician and business executive who started a beauty company with a skin cream developed by her chemist uncle. After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. in 1946.

Essentially, it’s lightweight enough to wear under makeup during the day while rich, creamy, and hydrating enough to use as a night cream, too. The formula has powerful ingredients that boost your skin’s collagen and elastin while also adding a dewy, radiant glow to your complexion. Ms. Gorman said she liked the idea of working with a brand founded by a woman . Not to mention with a group in which 84 percent of the employees are women, according Estee Lauder makeup to the company, and which has a long history of female-focused philanthropy in both health and education and sales in 150 countries. Though it took some time, she was eventually able to create a successful European market after correcting her original mistake of bypassing the buyer at Harrods in London. Finally Englishwomen’s demand for Lauder’s cosmetics and the enormously successful Youth Dew body oil cracked the British market.

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From the very earliest days, Leonard A. Lauder had the vision of creating a multibranded firm that would encompass a wide spectrum of distribution channels, demographics and categories. Elizabeth ArdenBeauty pioneer Elizabeth Arden opened the doors of her first salon in 1910. Her company expanded internationally and changed the face of women’s cosmetics. This bath oil also doubled as a perfume and it quickly became a big hit with consumers. The business continued to thrive over the next decade with its expansion to overseas markets and the launches of the men’s product line Aramis and the Clinique brand. She loved to brush her mother’s long hair and apply creams to her face.

Unphased by competitors with deeper pockets and wider distribution, she possesses a passion for making women feel beautiful that sets her apart. Whether enhancing your favorite features, fighting skincare woes or boosting your complexion, Estée Lauder is your go-to. This beauty giant has been around for decades, stocking department store shelves with lotions and potions to transform your look. Make the most of an Estée Lauder coupon to save on these top quality products – whether you’re after the latest lipstick shade or a skin-brightening serum, you’ll find just the thing with Estée Lauder.