Schwinn, Venerable Bike Firm, Files For Bankruptcy

The company sells two bike lines; the first one uses the specialty shops to sell high-end models – known as the Signature Series. The other line features discount bikes that are available through platforms like K-Mart, Sears, and Wall-Mart. One is a range of discount bikes offered by mass-merchandisers such as Wal-Mart, Sears, and Kmart. The additional line, known as the Signature Series, featured on their website, are higher-end models marketed through specialty shops. Its bike lines include cruisers, road, hybrids, urban, kids, and electric.

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He bought Valley Cyclery in Van Nuys, California in the late 1940’s and established 4 more shops in the Los Angeles area. Schwinn thrived through this hard time building a modern factory and buying other smaller bike firms; this allowed the company to engage in mass production of bikes that could be sold at lower prices. These durable bikes typically have wide knobby tires, a stout frame, shock-absorbers, and straight handlebars with a raised seat that keeps you in a more upright seated position than a road bike. Once America’s preeminent bicycle manufacturer, the Schwinn brand, as with many other bicycle manufacturers, affixed itself to fabrication in China and Taiwan, fueling most of its corporate parent’s growth.

For the sake of accuracy in comparison, the same number of equipment items, tank, lamp and horn, are shmvn in both pictures, except the chain guard which appears in [he modern bicycle and was not used on men’s bicycles in 1932. Incorporating much that is fine and adaptable in modern design, its sales-attractiveness is obvious. The company also joined with other United States bicycle manufacturers in a campaign to raise import tariffs across the board on all imported bicycles. In August 1955, the Eisenhower administration implemented a 22.5% tariff rate for three out of four categories of bicycles. However, the most popular adult category, lightweight or “racer” bicycles, were only raised to 11.25%.

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All seemed rosy, but like the last weeks of a summer holiday, colder breezes were moving in. In all, Frank added roughly 40 new patents to the company’s arsenal. In the darkest of economic times, he’d managed to make “adult bikes” appealing again while also opening up a whole new class of high end bikes for kids—all backed by a then unheard-of “lifetime guarantee” of quality. Maybe the biggest Schwinn innovation of the 1930s was the introduction of the larger balloon tire—originally used by German manufacturers for rough cobblestone streets. It created a whole new riding experience, and—combined with elaborately decorated new chain guards and colorways—caught the attention of a whole new generation.