Lancôme Rebuilds Their Mobile Website As A Pwa, Increases Conversions 17%

Create an account for easy re-ordering and just for signing up, you’ll get a free birthday gift, exclusive samples and so much more. Lancome offers free shipping on orders of $49 or more and free shipping on foundation orders. Lancôme might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan. Free of fragrances and the most common allergy causing botanicals such as balsam of peru, cinnamic aldehyde, propolis and many more.

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Two years later, he expanded Lancome into cosmetics, creating a pinky-red lipstick scented with roses that remained a bestseller over the next 30 years. In 1964, L’Oréal acquired Lancôme, and it is now one of the largest luxury skincare companies in the world. Lancôme is aiming to empower consumers to make more sustainable beauty choices by offering them products that are refillable, rechargeable and recyclable. Luxury with a focus on environmental responsibility is the direction. Lancôme has developed a range of innovative packaging solutions that help reduce the environmental impact of its products—by offering products that are rechargeable, refillable or recyclable.

Alternately, customers can opt for a Rénergie set that’s packed with Rénergie Lift multi-action ultra SPF30 day cream, a Rénergie Lift multi-action eye cream and the brand’s Miel-en-Mousse makeup remover. Both options also come with a Sultry Sky quad eyeshadow palette, a tube of Lash Idôle mascara and an exclusive pouch. With the new PWA, the time until the page is interactive fell by 84%, compared to their previous mobile experience, with a corresponding 15% decrease in bounce rates. Lancôme saw their mobile sessions rise by more than 50%, and conversions increase by 17%. The new strategy also delivered a much better user experience across platforms. IOS is extremely important for Lancôme—65% of all users landing on their PWA are on iPhones.

THE ALL-DAY ALL OVER CONCEALER Enjoy 24H of hydrating, full coverage, without any creasing or caking, in a comfortable matte Lancome makeup finish. VIRTUAL SKIN CONSULTATION Upload a selfie to get a personalized skincare diagnosis and product recommendations.

Lancôme targets women in their 40s and younger women have become its new target market. Ukrainian-Canadian model Daria Werbowy joined the brand in 2005, and has been featured in Lancôme ads. Spanish actress and model Inés Sastre has represented Lancôme as a global spokesmodel since 1996, appearing in dozens of Lancôme advertisements over the years. This article is about the French perfumes and cosmetics house. RÉNERGIE CREAM FINDER Find which Rénergie cream is the best for you according to your skin needs and concerns.

Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media. The collection pays homage to the rapper’s edgy look—and her memorable makeup moments. Will embed a suite of AR and AI experiences into the digital marketing toolkits of its beauty brands. Join Estee Lauder makeup’s auto-replenish service and enjoy the convenience of having all your favorites delivered to you automatically.