Alternately, customers can opt for a Rénergie set that’s packed with Rénergie Lift multi-action ultra SPF30 day cream, a Rénergie Lift multi-action eye cream and the brand’s Miel-en-Mousse makeup remover. Both options also come with a Sultry Sky quad eyeshadow palette, a tube of Lash Idôle mascara and an exclusive pouch. With the new PWA, the time until the page is interactive genifique fell by 84%, compared to their previous mobile experience, with a corresponding 15% decrease in bounce rates. Lancôme saw their mobile sessions rise by more than 50%, and conversions increase by 17%. The new strategy also delivered a much better user experience across platforms. IOS is extremely important for Lancôme—65% of all users landing on their PWA are on iPhones.
Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media. The collection pays homage to the rapper’s edgy look—and her memorable makeup moments. Will embed a suite of AR and AI experiences into the digital marketing toolkits of its beauty brands. Join Lancome’s auto-replenish service and enjoy the convenience of having all your favorites delivered to you automatically.
Any brand that tests on animals where required by law cannot be considered cruelty-free, since they willingly agree to pay for animal tests to be performed on their products. Lancôme saw mobile traffic eclipse desktop traffic for the first time in 2016. Despite a growing number of mobile site visitors, mobile conversion rates didn’t match those for desktop.
Lancôme is part of the L’Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices. The rose is an iconic symbol of Lancôme, and present in various forms in Lancôme skincare products, fragrances and makeup. Almost all of the roses used in Lancôme skincare and makeup products are organic. This exclusive gift features a slew of the company’s best-sellers. The first option features Absolue Premium Bx SPF15 day cream, an Absolue premium Bx eye cream and a Crème Mousse Confort.
For example, Idôle eau de parfum is made with sustainably sourced roses and is refillable and Absolue skincare products are rechargeable via a dedicated capsule reload system. Furthermore, the brand commits to manufacturing products with sustainable packaging by using less virgin materials and more recyclable materials like glass and post-consumer recycled plastic. They also sell cosmetics in stores in mainland China, which means that they products were likely tested on animals in the country.
Two years later, he expanded Lancome into cosmetics, creating a pinky-red lipstick scented with roses that remained a bestseller over the next 30 years. In 1964, L’Oréal acquired Lancôme, and it is now one of the largest luxury skincare companies in the world. Lancôme is aiming to empower consumers to make more sustainable beauty choices by offering them products that are refillable, rechargeable and recyclable. Luxury with a focus on environmental responsibility is the direction. Lancôme has developed a range of innovative packaging solutions that help reduce the environmental impact of its products—by offering products that are rechargeable, refillable or recyclable.
However, highly processed ingredients derived from soy (e.g., glycerin or tocopherol) will not be excluded by SkinSAFE. Clive Owen was the first male spokesperson for Lancôme’s Men’s skincare range and the fragrance Hypnôse Homme. Find the ideal shade of your favorite Lancôme lipstick, lip gloss, foundation, mascara and more. If you are going to feature content from LA-Story.com Lancome makeup including images, podcasts, or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination , a link- back to the specific page & please email the link to before the piece goes live. Achieves global sustainability rating, launches Beauty Rebirth Recycling Program and receives SA8000 certification.