In 1953, her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with her marketing strategies as her cosmetic products, eventually making her the richest self-made woman in the world. And while I usually try to stray away from Estee Lauder NIGHT REPAIR matte finishes, I was pleasantly surprised by how light it looks on the skin. It feels lightweight, too, and although I usually prefer light coverage to show off my freckles, I couldn’t deny that it made my skin look great—plus, it actually stayed in place all day.
Saks Fifth Avenue ordered $800 in her products, which sold out in two days. Lauder also originated the practice of giving a free gift with purchase marketing strategy around this time. Her business, which includes such product lines as Estée Lauder, MAC Cosmetics and Clinique, continues to thrive to this day. I was over the top thrilled to be able to try Act IV, a limited edition Estee Lauder Makeup collection by Danielle Lauder.
If you’re looking to upgrade your sunscreen routine, you may want to keep an eye out for the Estee Lauder Perfectionist Pro Multi-Defense UV Fluid SPF 45 with 8 Anti-Oxidants. According to the brand, this singular product provides UVA & UVB defense, pollution defense and dehydration defense throughout the day. Estée Lauder Nutritious Vitality8 Radiant Moisture Creme is also infused with the brand’s exclusive Pomengranate8 Complex™, which is said to activate the 8 key dimensions of healthy-looking vitality for skin. Pomegranate extract is a rich source of conjugated fatty acids, notably punicic acid, and polyphenol compounds, such as anthocyanins and ellagic acid.
It is an effective humectant moisturizer, which means it is able to draw in moisture from the environment and help the skin retain it. Overall, the Estée Lauder Advanced Night Repair Eye Concentrate Matrix provides non-greasy, long-lasting hydration and can improve the look of fine lines and wrinkles. Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.
However, it’s sheer and can be used all over for a radiant effect. The puff inside is ideal if you use it on the go Estee Lauder makeup and need to touch up. The packaging is truly beautiful – just having it on my vanity is like having home decor!