The 1960 Varsity was introduced as an 8-speed bike, but in mid-1961 was upgraded to 10 speeds. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost.
The next president was instead a younger son, Frank V. Schwinn, and while he’d certainly grown up immersed in the business of bikes, he didn’t seemed to have the foresight and ingenuity on the topic that his father and grandfather had. Frank V. tried to stay true to the Schwinn law of quality over quantity, but in a rapidly changing marketplace, his inability to upgrade manufacturing facilities or anticipate new trends gradually slowed the company’s development. His successor, fourth generation owner Edward Schwinn, Jr. was no improvement. It was the first picket line in the company’s history, and a death blow to Schwinn’s 85 year relationship with Chicago.
Unlike Schwinn, many of these brands were perennial participants in professional bicycle racing, and their production road bicycles at least possessed the cachet and visual lineage of their racing heritage, if not always their componentry. One example was Peugeot, which won several Tour de France victories using race bikes with frames occasionally constructed by small race-oriented framebuilders such as Masi, suitably repainted in Team Peugeot colors. In reality, mass-market French huffy beach cruiser manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. While not as prominent at the winner’s podium, Japanese brands such as Fuji and Panasonic offered consistently high quality, reasonable prices, and state-of-the-art-derailleur, crankset, and gearing design.
Schwinn hopes to win over new customers with the introduction of a new electric bicycle. The company currently sells two styles of bicycles under different names through a variety of retailers, such as Walmart and Target. Schwinn encountered serious problems including unionization of workers, steep inflation, and cheap imports from other countries.
Unless we invent a fillet-brazing machine, it may never happen again. By the mid 1970’s Schwinn’s Super Sport and Sports Tourer/Superior weighed a few pounds more than comparably priced bicycles at a time when light weight was increasingly important to schwinn spin bike customers of quality bicycles. Fillet-brazed frames are also more costly to produce than lugged frames because they are made by hand and require hand finishing. Many other types of bicycle frames, including lugged, can be made on automated machines.