And we’re underwriting a series called Ghostwriting that the Children’s Television Workshop is developing to teach kids how to read and write. We’re doing it because we think it’s the right thing to do, but we also want the visibility. There’s always a chance that somebody will get into drugs or do something like Mike Tyson did. But if you do your graco jogging stroller scouting well, you can avoid a lot of those situations. Three or four years ago we were recruiting two very exciting college basketball players, but before we signed them we checked with our network of college coaches. We learned that one of them had a cocaine problem and the other could only play good offensive ball with his back to the basket.
Nike also has earned the Emmy Award for best commercial in 2000 and 2002. The first was for “The Morning After,” a satirical look at what a runner might face on the morning of January 1, 2000, if every dire prediction about the Y2K problem came to fruition. The second was for a 2002 spot called “Move,” which featured a series of famous and everyday athletes in a variety of athletic pursuits. Nike promotes its products through sponsorship agreements with celebrity athletes, professional teams and college athletic teams.
We came up with a shoe that used very rich, sophisticated colors but in a jazzy way. He has his own ideas about how he wants the shoe to look and perform. When we were designing the Air Jordan 7, for instance, he said he wanted a little more support graco travel system across the forefoot, and he wanted more color. The Air Jordans had been getting more conservative over the years, so what I think he was telling me—without really telling me—is that he wanted to feel a little more youthful and aggressive.
Part of ’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods. The NikeTown chain stores, the first of which opened in 1990, pay tribute to these and other company spokespersons while offering consumers a full range of Nike products. In the 1990s the company’s image briefly suffered from revelations about poor working conditions in its overseas factories. Virtually all NIKE, Inc. materials and finished products are sourced from, or manufactured by, independent suppliers that also make or provide products for other global companies. That means that NIKE does not own, operate or employ workers at these locations. NIKE also has license agreements that permit unaffiliated parties to manufacture and sell products using NIKE-owned trademarks.
Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT for additional setup instructions. Go further with the Nike Run Club app, redesigned for the way you run — it’s the starting line for the ultimate running experience. Some clothing shows a model wearing top, bottom, shoes, caps, etc, but only listed for 1 item like hoodie. I have to look for the bottom, but can’t find it sometime.
Needless to say, we didn’t sign either of them, and both of them were a bust in the NBA. The trick is to get athletes who not only can win but can stir up emotion. We want someone the public is going to love or hate, not just the leading scorer. Jack Nicklaus was a better golfer than Arnold Palmer, but Palmer was the better endorsement because of his personality.