In 2014, the company updated its brand identity and new marque, inspired by its heritage and playing up its tennis beginnings. In September 2014, the company updated its brand identity. The new identity was created by a recently appointed internal creative team and plays up the company’s heritage as an American tennis brand. All aspects of the new brand’s design, including its 1966 typeface and tennis court colour palette, hark back to this identity. The company has been sponsoring events that appeal to their market as well as events which are likely to shape buying attitudes and help generate a positive reaction. One example is the sponsorship of Ireland’s first sneaker convention run by Dub City Sneakz in Dún Laoghaire which K-Swiss sponsored.
Today, K•Swiss’ premium sports heritage has expanded from tennis footwear, to also lifestyle, running, training, nautical, and free-running footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The K-Swiss Hypercourt Supreme is getting a lot of praises on the market with its amazing features such as comfort, support and durability. If you like K-Swiss tennis shoe then you would love this new edition added to the K-Swiss line of tennis shoes. Troy also has slightly narrow feet, but he was pleased with the overall comfort level these shoes offered. As with many of the k swiss tennis shoes shoes our team has reviewed, the Hypercourt Supremes provided good all-around comfort.
As avid skiers and tennis players, the brothers took inspiration from leather ski boots to create a court shoe that supported the aggressive side-to-side movement of tennis. Since 1966, K•Swiss has represented innovation, quality, performance and style. Its signature K-SWISS “CLASSIC,” the first leather tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years later, is still a style staple both on and off the court.
However, if you consider the amazing features that the shoe brings then it’s worth the price. If you are excited about this shoe and you are a big fan of K-Swiss tennis shoe then you want to check this shoe out. If you are ready let’s start with the design of the shoe. Building off the success of the previous iterations, this update carries on the lightweight comfort, and support, while adding a new upper material for a more secure feel, drag protection, and ventilation.
Troy – “This is quite likely my favorite KSwiss shoe to date. I loved the addition of the bootie upper and the shoe’s lightweight, speedy feel. I appreciate that KSwiss was able to manage all this without skimping on the midsole cushioning.” He added, “These shoes appeared to be very durable. I was impressed with how little the outsole wore down through 15 or so hours of testing.” This new offering from KSwiss allows you to be low to the ground and feel connected to the court in a quick, comfortable shoe. In the new groundbreaking campaign, KSwiss allows people to apply for a position on The Board, a group of 100 creatives, led by Diplo, whose ideas for brand outreach and growth will actually be implemented to put the legacy sneaker icon back on the map. Everyone in the above 35 and sneaker junkie crowds no doubt remembers the classic white on white silver hooked beauties of the late 80s and 90s.
The cosmetic is very eye-catching and walking onto the court with that kind of shoe is going to boost your confidence and self-esteem. Mark – “If I am being picky, I would ask for a slightly more glove-like fit since the upper does stretch out, requiring more of a pull on the laces to maintain a proper fit.” He k swiss tennis shoes said, “For the first 30 minutes of play, the level of traction for these Hypercourt Supremes was a little on the sticky side. The outsoles felt dialed-in after that, with the proper blend of grip versus slip.” Light yet stable, this is a great option for players who want a high performing shoe at a great value.