2014 Schwinn Catalog by Schwinn Bikes

By 1905, the annual sales of bikes had decreased to only 25% of the figures reached in 1900. Unfortunately, the market got saturated and as a result, the short-lived bicycle boom came to an abrupt end. Thousands of bikes were coming from Chicago’s thirty factories on a daily basis and it was not long before it became the capital of the nation’s bike industry. At the beginning of the 20th century, the U.S. bike output blew to over a million units annually. In 1891, he made a big move to the U.S in search of greener pastures. He partnered with Adolph Frederick William Arnold and together they started their Chicago-based Arnold, Schwinn & Company bike company.

From handmade pieces to vintage treasures ready to be loved again, Etsy is the global marketplace for unique and creative goods. It’s also home to a whole host of one-of-a-kind items made with love and extraordinary care. While many of the items on Etsy are handmade, you’ll also find craft supplies, digital items, and more.

For over a decade, the Schwinn has set the standard as the cycle studio workhorse. The sturdy steel frame, heavy perimeter weighted flywheel, traditional chain drive, and direct pressure brake give this bike the strength to keep it moving ride after ride. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel.

schwinn bicycles

Instead, most Schwinn derailleur bikes were marketed to the general leisure market, equipped with heavy “old timer” accessories such as kickstands that cycling aficionados had long since abandoned. More and more cyclists, especially younger buyers, began to insist on stronger steel alloys , responsive frame geometry, aluminum components, advanced derailleur shifting, and multiple gears. When they failed to find what they wanted at Schwinn, they went elsewhere. While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends.

Although the selection of merchandise is constantly changing, Craigslist can be a great place to score a deal on a vintage Schwinn. This isn’t the place to go if you need a bike immediately, but if you’re patient and watch the listings carefully, you may just find the vintage bike of your dreams. One of the best ways identify an old Schwinn bike is to compare the bike you have to advertising images and photographs of other Schwinns. This can give you some clues about the model, the year it was made, and any options it may have.

Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series. The Paramount series had limited production numbers, making vintage examples quite rare today. The 1960 Varsity was introduced as an 8-speed bike, but in mid-1961 was upgraded to 10 speeds. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models.

The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% through 1964. Despite the increased tariff, the only structural change in foreign imports during this period was a temporary decline in bicycles imported from Great Britain in favor of lower-priced models from the Netherlands and Germany. In 1946, imports of foreign-made bicycles had increased tenfold over the previous year, schwinn bicycles to 46,840 bicycles; of that total, 95 per cent were from Great Britain. Though substantially heavier than later European-style “racer” or sport/touring bikes, Americans found them a revelation, as they were still much lighter than existing models produced by Schwinn and other American bicycle manufacturers. Imports of foreign-made “English racers”, sports roadsters, and recreational bicycles steadily increased through the early 1950s.

This is a replica, released in 1995 to celebrate the Schwinn centennial. We brought in fellow collector and bicycle-shop owner Jeff Hajduk to appraise Rodney’s massive collection. Like Shinola, Detroit Bikes has seen growth in online sales due to retail shutdown. According to Pashak, the bicycle maker has seen online sales shoot to 10 times higher than normal for this time of year, as in-person sales were not accessible during the initial months of lockdown. Our goal is to provide easy to follow, step-by-step cycling related guides, and reviews for bikes & gear.