Schwinn Bicycle Company

In an atmosphere of general decline elsewhere in the industry, Schwinn’s new motorcycle division thrived, and by 1928 was in third place behind Indian and Harley-Davidson. These bikes fit well in this category huffy mountain bike of high-quality affordable bikes for kids and adult that do its job, is comfortable and last reasonably long for a cheap bike. In the end, it is up to the consumer to decide which bike is best for their needs.

Insult upon injury, Schwinn had gradually become a stale brand in the eyes of the youth market during the same period. W. Schwinn did not seem hampered by a lack of ambition, nor was he content to sit back and let the world famous family business rest on its laurels. With the semi-retired Ignaz Schwinn still keeping a close watch on things, Frank made some bold decisions that helped launch a second golden age not only for the Schwinn company, but the bike industry as a whole. And so, despite the rough economy and clear warning signs that the bicycle bubble was doomed to burst, Ignaz made his big move.

Whole books have been published on Schwinn bikes, written by proper bicycle people. The best Schwinn bike on the market right now is the Schwinn Phocus 1400 and 1600 Drop Bar Road Bike. The road bike possesses a strong and sturdy aluminum frame with a carbon fiber road fork to be able to endure even the longest of routes. Schwinn followed the Scrambler line with the Predator in 1982, their first competitive step into the modern BMX market. Schwinn also had a very successful BMX racing team made up of some of the best riders of the day.

For the middle-of-the-range price, the Schwinn Phocus 1400 and 1600 Drop Bar Road Bike is great value for money and offers high-quality alloys, framing, and gears that most brands would charge an arm and a leg for. They are entry-level products at inexpensive prices but they do possess higher quality materials than most generic cheap bikes. Today Schwinn bikes have an average life span of 5 years but they can go as far as a decade if taken care of.

I have seen many who don’t like this bike just because it’s too inexpensive or is made in china. Of course, Schwinn does not produce its own bike; they are mostly made in china. But it’s not something you can hold against them as there are a handful of companies left; who are producing their own bikes. It was during these troubled huffy mountain bike times the company decided to source its first ever bike from outside; from a trusted bicycle supplier in Japan . In 1949 Schwinn Black Phantom was introduced which was a lot more flashy and fun to ride. Chrome fenders, head, and tail lights, whitewall tires all became the recognizable features of standard Schwinn bikes.

First of all, while other Depression-era manufacturers were understandably using cheaper components and increasingly marketing bicycles as “toys”—Schwinn actually went the opposite direction. The company stopped dealing with department stores and worked exclusively with proper bicycle retailers—such as Barnard’s or the Chicago Cycle Supply Company. This helped develop a legion of loyal dealers and customers, all of whom appreciated Schwinn’s focus on quality above quantity.

schwinn bicycles

The vacant lot left in its wake remained an eyesore in Hermosa for 20 years before finally becoming the home of the new North-Grand High School in 2004. Meanwhile, the former Schwinn assembly plant and office building at the neighboring address of 1856 N. Kostner Avenue managed to avoid both the blaze and the wrecking ball, and is still standing today.

In August 1955, the Eisenhower administration implemented a 22.5% tariff rate for three out of four categories of bicycles. However, the most popular adult category, lightweight or “racer” bicycles, were only raised to 11.25%. The administration noted that the United States industry offered no direct competition in this category, and that lightweight bikes competed only indirectly with balloon-tire or cruiser bicycles. The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% through 1964. Despite the increased tariff, the only structural change in foreign imports during this period was a temporary decline in bicycles imported from Great Britain in favor of lower-priced models from the Netherlands and Germany.

Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production. With their aging product line, Schwinn failed to dominate the huge sport bike boom of 1971–1975, which saw millions of 10-speed bicycles sold to new cyclists. Schwinn did allow some dealers to sell imported road racing bikes, and by 1973 was using the Schwinn mongoose bmx bike name on the Le Tour, a Japanese-made low-cost sport/touring 10-speed bicycle. Schwinn developed strong trading relationships with two Japanese bicycle manufacturers in particular, Bridgestone and National/Panasonic. Schwinn soon had a range of low, mid- and upper-level bicycles all imported from Japan. Schwinn’s standard road bike model from Panasonic was the World Traveler, which had a high-quality lugged steel frame and Shimano components.