As time passed, Schwinn would import more and more Asian-made bicycles to carry the Schwinn brand, eventually becoming more a marketer than a maker of bikes. Despite a huge increase in popularity of lightweight European sport or road racing bicycles in the United States, Schwinn adhered to its existing strategy in the lightweight adult road bike market. Though weighing slightly less, the mid-priced Schwinn Superior or Sports Tourer was almost indistinguishable from Schwinn’s other heavy, mass-produced models, such as the Varsity and Continental. While competitive in the 1960s, by 1972 these bicycles were much heavier and less responsive in comparison to the new sport and racing bicycles arriving from England, France, Italy, and increasingly, Japan.
In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand. During this period, bicycle sales enjoyed relatively slow growth, with the bulk of sales going to youth models. In 1900, during the height of the first bicycle boom, annual United huffy mountain bike States sales by all bicycle manufacturers had briefly topped one million. Nevertheless, Schwinn’s share of the market was increasing, and would reach in excess of 1 million bicycles per year by the end of the decade. As far as adult bikes go, Schwinn mountain bikes start at about $250 and they top off at around $700.
Whole books have been published on Schwinn bikes, written by proper bicycle people. The best Schwinn bike on the market right now is the Schwinn Phocus 1400 and 1600 Drop Bar Road Bike. The road bike possesses a strong and sturdy aluminum frame with a carbon fiber road fork huffy mountain bike to be able to endure even the longest of routes. Schwinn followed the Scrambler line with the Predator in 1982, their first competitive step into the modern BMX market. Schwinn also had a very successful BMX racing team made up of some of the best riders of the day.
Ornamental metal head badges were another increasingly useful attention grabber, not just distinguishing different brands and models from one another, but functioning as a status symbol—like the hood ornament on a luxury car. Schwinn’s badge designers really went all out, and our Made In Chicago collection includes a slick example, the “Majestic,” which would have fastened to the front bar of a bike of the same name in the 1940s. Many German business owners in the U.S. faced considerable scrutiny and sales losses as anti-German sentiment spread during both World Wars. To compensate, some went the extra mile to flag wave and prove their American patriotism. Having made their fame on the “WORLD” bicycle, they weren’t going to try to pass themselves off as nationalists.
In 1993, Richard Schwinn, great-grandson of Ignaz Schwinn, with business partner Marc Muller, purchased the Schwinn Paramount plant in Waterford, Wisconsin, where Paramounts were built since 1980. They founded Waterford Precision Cycles, which is still in operation. During the 1960s, Schwinn aggressively campaigned to retain and expand its dominance of the child and youth bicycle markets. The company advertised heavily on television, and was an early sponsor of the children’s television program Captain Kangaroo.
Mongoose and Schwinn are two well-known and well-loved companies that have a track record of producing quality bikes. At the end of the day, it’s impossible to say that one company is better than the other because they each cater to a unique type of cyclist. Although prices vary from retailer to retailer, you can generally find a Schwinn kids bike for about $100 to $200.