Lancôme sees huge payoff when it comes to their influencer marketing strategy, with 69% of their overall MIV® coming from the Influencer Voice. This is primarily because Lancôme specifically partners with Voices that particularly resonate with their values and campaigns. The beauty brand has longstanding partnerships with the likes of Chiara Ferragni, Zendaya and Lupita Nyong’o – all women who embody their #BeUnstoppable campaign.
Oakmoss lends its depth, but on my skin is never overpowering, just pleasantly present. The staying power is not great, but with light summer scents like this one, it’s probably an unattainable aim. Lancome makeup I would wear it interchangeably with Green Tea during summer. Joyful, optimistic, fresh and uplifting. As most of the vintage perfumes I own this one reminds me something from my youth too.
O de Lancome is a masterpiece of past times and new times. I like it especially in summer as a carefree scent, but it’s not your usual run-of-the-mill lemon water. There are tones of those and they come and go with no remark. I just love the bitter opening notes – very refreshing! Longevity could be better, but then it’s so delightful to respray on a hot day. I was out looking for a green, grassy scent.
I love this gorgeous, intoxicating smell, fresh and lemony but sophisticated like a citrus cocktail including the scents of jasmine and honeysuckle. Very powerful when first applied and it lasts hours on me which I love. The dry down is still zesty and invigorating. I have a sample of this that says “” on the label, and I Estee Lauder makeup have no idea how old it is, but vintage is exactly how it smells. I love the opening and early heart, which has some really lovely, natural citrus notes, fresh at first and then a little sweeter later on. At this point, I agree with justfloral below who calls this a more feminine version of Eau d’Orange Verte by Hermès .
A very safe, mass appealing scent that will be sure to turn heads. Light Blue Eau Intense is a very refreshing, uplifting, citrusy scent that has a fruity apple vibe mixed with some soft florals. Light Blue Intense is amuch better smellingand longer lasting version of the already best selling original version. This one is super long lasting and is a BIG compliment getter.
Users can now sample complete beauty looks inspired by the brand’s French chic style, per the release, and can make in-app product purchases to recreate these “je ne sais quoi” looks in real life. Julia is a fashion writer and content creator based in London. She studied an MSc in Media and Communications at LSE, as well as Mandarin, Chinese, and has worked with various fashion and beauty brands within the UK. Lancôme has created the right balance between attracting this new, lucrative customer, without alienating an already existing, loyal customer by compromising their existing brand values. Though Lancôme has not decided if it will do future VR stores for products, Semel did underscore that VR stores and online are the “flagship” manifestations of the brand.
Digital marketing is used to build relationships with customers and interact with them on time. Lancôme targets women in their 40s and younger women have become its new target market. Clive Owen was the first male spokesperson for Lancôme’s Men’s skincare range and the fragrance Hypnôse Homme. The brand is represented by actresses, global supermodels, makeup artists and perfumers. FREE GROUND SHIPPING Complimentary ground shipping on all orders $75+.