Lancôme sees huge payoff when it comes to their influencer marketing strategy, with 69% of their overall MIV® coming from the Influencer Voice. This is primarily because Lancôme specifically partners with Voices that particularly Estee Lauder NIGHT REPAIR resonate with their values and campaigns. The beauty brand has longstanding partnerships with the likes of Chiara Ferragni, Zendaya and Lupita Nyong’o – all women who embody their #BeUnstoppable campaign.
I don’t even remember why I reached for it at the airport duty free when killing time in the fragrance section, but am I ever glad that I did. This is actually a power house that lasts all day that’s why I love Estee Lauder NIGHT REPAIR their fragrances actually last all day and don’t leave you feeling ripped off about their poor longevity. I usually really like citrus with oakmoss, but I found this perfume a bit too powdery for my liking. I buy it now and then and it always makes me smile when I spritz some on.
The best warm weather scent I have ever found. O de Lancome does not have a great deal to add to that conversation. It’s a citrusy, mossy number with some woody facets. It’s pleasant and relaxing for a summer evening after work and I certainly prefer it to all the melon-y aquatics in the world.
O de Lancome is a masterpiece of past times and new times. I like it especially in summer as a carefree scent, but it’s not your usual run-of-the-mill lemon water. There are tones of those and they come and go with no remark. I just love the bitter opening notes – very refreshing! Longevity could be better, but then it’s so delightful to respray on a hot day. I was out looking for a green, grassy scent.
Lancôme saw mobile traffic eclipse desktop traffic for the first time in 2016. Despite a growing number of mobile site visitors, mobile conversion rates didn’t match those for desktop. While 38% of shopping carts led to orders on desktop, the mobile web conversion rate genifique was only 15%. This disparity revealed that consumers were experiencing significant obstacles when trying to purchase on mobile. As the mobile web became a core focus area, Lancôme struggled to build a fast and engaging experience for their mobile web shoppers.
It’s a great fragrance, classic, very simple, light and fresh, for all women. Ideal for very young women if they want to discover fragrances. My mom loves this one, she must have gone through 20 bottles!
Digital marketing is used to build relationships with customers and interact with them on time. Lancôme targets women in their 40s and younger women have become its new target market. Clive Owen was the first male spokesperson for Lancôme’s Men’s skincare range and the fragrance Hypnôse Homme. The brand is represented by actresses, global supermodels, makeup artists and perfumers. FREE GROUND SHIPPING Complimentary ground shipping on all orders $75+.