At BESTSELLER, we want to bring sustainable fashion forward until we are climate positive, fair for all and circular by design. Together we can spark and scale the next generation of circular technologies and help change the fashion industry. She has gained experience in social and environmental responsibility research and content development, as an intern for a thought-leadership consultancy, Kite Insights.
The Fashion Transparency Index analyses and ranks 250 of the world’s biggest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices and impacts, in their operations and in their supply chains. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one’s style on a website or social media accounts . Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible. In addition to fashion journalism, another media platform that is important in fashion industry is advertisement.
She also organised and chaired a Sustainability Symposium at UCL in October 2019. Fashion Revolution believes that the pursuit of endless growth is in itself unsustainable and the model which big multinational brands and retailers included in this Index rely upon. Greater transparency shines a light on the impacts of this fundamental problem. We review the world’s largest and most profitable brands and retailers because they have the largest negative impacts on people and the planet, and therefore have the moral imperative, as well as resources, to take action. Each year we update the methodology in consultation with more than 20 pro-bono industry experts, including workers’ rights and environmental groups, trade union representatives, academics and investors. The Fashion Transparency Index is not a shopping guide – it is a tool to push for more transparency from major brands and to inform people’s activism.
Fashion Revolution believes that transparency is foundational to achieving systemic change in the global fashion industry, which is why we have been campaigning for it since 2014, and why we created this Index. Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers’ collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.
Advertisements provide information to audiences and promote the sales of products and services. The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. The Index is a tool to push and incentivise the world’s largest fashion brands to be more transparent about their social and environmental efforts.