Advertisements provide information to audiences and promote the sales of products and services. The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. The Index is a tool to push and incentivise the world’s largest fashion brands to be more transparent about their social and environmental efforts.
Videos in general have been very useful in promoting the fashion industry. This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements. The dressing practices of the powerful has traditionally been mediated through art and the practices of the courts. The looks of the French court were disseminated through prints, from the 16th century, but became prevalent with the promotion of the centralized court around king Louis XIV, and the style that became known under his name. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past.
The global fashion industry remains rife with human rights abuses and environmental degradation. Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. A fashion trend signifies a specific look or expression that is spread across a population at a specific time and place. A trend is considered a more ephemeral look, not defined by the seasons when collections are released by the fashion industry. A trend can thus emerge from street style, across cultures, from influencers and celebrities.
For decades, this formula has proven successful in shaping students into creative professionals prepared for a seamless transition into the industry. While they may not always make the best-dressed list, they do require a certain breed of celebrity to pull off. Not only do you have to have the balls to risk a wardrobe malfunction, but you have to do it with enough confidence that you look fierce — not terrified — in the photographs. Take Naomi Campbell’s appearance in Valentino’s couture show during the spring/summer 2019 presentation. The legendary model gracefully strutted down the runway in a see-through gown with a ruffle skirt.
Verification of brands’ claims can only be done by affected stakeholders and experts on-the-ground in the places where brands are sourcing. We recognise that a high score in the Index can lead to confusion amongst consumers that this relates to the sustainable or ethical credentials of a brand. But we want to be very clear – this is not what the Index is measuring. The Index does not measure ethics or sustainability; it measures public disclosure of information that people can use to hold big influential brands to account for their claims. A score of 100% is not the ‘end’, but rather a great starting point for accountability, addressing impact, mitigating human rights and environmental risks and driving change for the better.
Though different textile colors and patterns changed from year to year, the cut of a gentleman’s coat and the length of his waistcoat, or the pattern to which a lady’s dress was cut, changed more slowly. Her choices, such as this 1783 white muslin dress called a chemise a la Reine, were highly influential and widely worn. The term fashion is plagued by its different uses, and by the unclear application of the concept. It signifies the latest distinction and trend, as well as the return of the old. While it may be defined by an insular and esteemed aesthetic elite, who make a look exclusive, this look is often using references from those excluded from making the distinction.
