This year, 250 of the world’s largest fashion brands and retailers were reviewed and ranked according to what information they disclose about their social and environmental policies, practices and impacts, in their operations and supply chain. Internet technology, enabling the far reaches of online retailers and social media platforms, has created previously unimaginable ways for trends to be identified, marketed, and sold immediately. Trend-setting styles are easily displayed and communicated online to attract customers. Posts on Instagram or Facebook can quickly increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new “buy now button” technology can link these styles with direct sales.
Her work focuses on driving forward best practice across the supply chain through greater transparency and disclosure on policies, commitments and progress. Before joining the Fashion Revolution team Ilishio worked in various roles across the supply chain such as the sustainability manager at Katharine Hamnett and the production manager overseeing the entire supply chain for Osei-Duro. Transparency is vital for holding major brands accountable for their human rights and environmental impacts across their supply chains. Increased transparency enables workers’ rights and environmental advocates to identify, report and redress suspected abuses and helps brands and retailers to better track and manage social, environmental and governance risks that may affect their business.
Vogue specified Chiara Ferragni as “blogger of the moment” due to the rises of followers through her Fashion Blog, that became popular. Machine vision technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits. Effects such as these can now be quantified and provide valuable feedback to fashion houses, designers, and consumers regarding trends. China is an interesting market for fashion retail as Chinese consumers’ motivation to shop for fashion items are unique from Western Audiences.
This dissemination can take several forms; from the top-down (“trickle-down”) to bottom-up (“bubble up”), or transversally across cultures and through viral memes and media. The production of fashion goods by designers, manufacturers, contractors, and others. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions. In the 16th century, national differences were at their most pronounced.
Even a brand scoring 100% would not be ‘done’; they would need to maintain up-to-date disclosure on evolving issues. The human rights and environmental risks in fashion are in constant flux – and so to maintain transparency, disclosure would need to be continuously updated too. Transparency is the public disclosure of information that enables people to hold decision makers to account. For the fashion industry, it means sharing information about supply chains, business practices and the impacts of these practices on workers, communities and the environment.