In short, I’ll wait another few days to get the parts to fix your machine, have my husband take it apart and put it back together yet another time. I’m old enough to remember when the Schwinn name huffy mountain bike stood for quality. And if the quality somehow was inadvertently missing, customer service did whatever they could to mitigate the circumstances … and in a timely fashion … not 8 days later.
W. Schwinn did not seem hampered by a lack of ambition, nor was he content to sit back and let the world famous family business rest on its laurels. With the semi-retired Ignaz Schwinn still keeping a close watch on things, Frank made some bold decisions that helped launch a second golden age not only for the Schwinn company, but the bike industry as a whole. Many German business owners in the U.S. faced considerable scrutiny and sales losses as anti-German sentiment spread during both World Wars. To compensate, some went the extra mile to flag wave and prove their American patriotism. Having made their fame on the “WORLD” bicycle, they weren’t going to try to pass themselves off as nationalists. They would, however, make a point of celebrating the “Made in the USA” aspect of the brand above the “German engineering” element.
Basically, the company had to choose in where to produce bicycles at a more competitive prices. The Schwinns decided to turn to Taiwan and China, but even though suppliers like Tony Lo’s Giant Manufacturing made high quality products, unlucky sourcing desisions led to supply shortage, angry retailers and receding customers. Edward Schwinn, CEO, just wasn’t as passionate about bicycles as his ancestors were. Yoshi Shimano, who was Edward Schwinn’s personal translator during his business trips to Asia, described him as “a nice fellow“, who “had a lower degree of interest for the business“.
Giant Bikeswent from strength to strength – producing over one million bikes in 1986 and supplyingSchwinnwith 80 per cent of their bicycle inventory. At the beginning of the eighties, the factory in Taiwan was sending 100,000 bikes back to America per year. We’re committed to making our products and services accessible to everyone, including schwinn bicycles people with disabilities. We are taking steps to ensure that we follow the Web Content Accessibility Guidelines . At The Fitness Store, it is our goal to make our website accessible to all visitors. If you need an accommodation or request for auxiliary aides or services, please contact us via email at We will consider all requests.
Schwinn soon had a range of low, mid- and upper-level bicycles all imported from Japan. Schwinn’s standard road bike model from Panasonic was the World Traveler, which had a high-quality lugged steel frame and Shimano components. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel. When the sport’s original inventors demonstrated their new frame design, Schwinn marketing personnel initially discounted the growing popularity of the mountain bike, concluding that it would become a short-lived fad.
The company advertised heavily on television, and was an early sponsor of the children’s television program Captain Kangaroo. The Captain himself was enlisted to regularly hawk Schwinn-brand bicycles to the show’s audience, typically six years old and under. As these children matured, it was believed they would ask for Schwinn bicycles from their parents.
Most people might not know this but Schwinn was involved in the marketing of motorscooters back in 2005. In the 50s, Schwinn changed its marketing strategy and became more aggressive when dealing with distributors; this was aimed at making the company a dominant force in the industry. By 1905, the annual sales of bikes had decreased to only 25% of the figures reached in 1900. Judith Crown, who is a senior correspondent for BusinessWeek in Chicago and worked for Crain’s Chicago Business, started the book in 1992 after she heard that Schwinn was in serious financial trouble.