Lancôme UK has recently signed Alex Babsky to be the brand’s UK Make Up Ambassador. In 2017, Lancôme formed a partnership with Airbnb and Publicis Worldwide’s luxury agency 133SH to release a new social media campaign for promoting the new Lancôme UV expert aqua gel. This social media campaign aimed to reach more young female consumers. Digital marketing is used to build relationships with customers and interact with them on time.
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It would suits spring and summer the most. But I can see myself using it all year round. Very long lasting on me, I sprayed it in the evening after shower and when I woke up it was very much still there.
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Girl next door scent or a bride/formal event. Pretty powdery but not in a baby powder way. It’s blended beautifully and feels mature but also girly. It’s really lovely if you like powerdy make up type scents. I can instantly feel the base notes of iris-sandalwood, clean patchouli with the vanilla-raspberry top. It’s certainly not something out of this world or outstanding but I definitely appreciate modern crowd pleasers bothering with some good quality powdery notes and a robust balsamic base.
I don’t like very sweet scents, and I definitely don’t like the original LVEB. With this being said, I like this flanker. Yes, it is still very sweet, but they did away with the praline from the original, threw in some orange blossom and vanilla and that seems to work for me. My favorite LVEB version is L’Eau de Parfum Intense, which sadly has been discontinued. That was one was centered on a buttery tuberose note and it was just stunning.
I assume people who don’t like the original will really like this one. I do enjoy it but just not enough to want to buy a full size bottle, and it is expensive. This one just doesn’t have the wow factor and is genifique very unmemorable. It doesn’t last near as long either, and sits close to the skin only after an hour or so and lasts around 6 hours. I easily get 10+ hours with OG La vie est belle and 2 days + on clothes!!
But I wasn’t personally acquainted with it. If someone nearby had it on, either it wasn’t distinctive enough for me to detect, or it just blended into the background chorus of fragrances being worn at work, Estee Lauder makeup at the grocery store, etc. I may have tested it at Ulta back in the day. Intensément is a powdery and very balsamic vanilla, not a syrupy chocolatey gourmand like La Vie Est Belle and its flankers.