This is a very “pink” fragrance to me, and not just because the juice is pink. I literally do see pink during the initial seconds of spraying La Vie Est Belle Intensement. (I’ve been diagnosed as having synesthesia, so I don’t find this alarming.) There are a few fragrances that cause this particular materialization of color, but this one really makes this happen. Suddenly I am snuggling in the arms of a big pink teddy bear, whose soft pelt is scented with this delectable concoction. LVEB Intensement conjures the same realm summoned by Dior’s Poison Girl EDP, Jean Paul Gaultier’s La Belle, and genifique‘s La Nuit Tresor Nude. It’s a realm of safeness and serenity, where you can forget your worries and just bask in the timeless sweet moment.
Lancôme UK has recently signed Alex Babsky to be the brand’s UK Make Up Ambassador. In 2017, Lancôme formed a partnership with Airbnb and Publicis Worldwide’s luxury agency 133SH to release a new social media campaign for promoting the new Lancôme UV expert aqua gel. This social media campaign aimed to reach more young female consumers. Digital marketing is used to build relationships with customers and interact with them on time.
The future of beauty retail will be shaped to supplement the consumer’s shopping journey in the comfort of their own homes. Here, Lancôme debuts its first-ever virtual pop-up in Singapore, blending in education, Lancome makeup virtual consultations, and contactless samples. Leave it to the mega-influencer to successfully launch a beauty brand in the middle of a global pandemic. Here’s what happened this week in the metaverse.
Girl next door scent or a bride/formal event. Pretty powdery but not in a baby powder way. It’s blended beautifully and feels mature but also girly. It’s really lovely if you like powerdy make up type scents. I can instantly feel the base notes of iris-sandalwood, clean patchouli with the vanilla-raspberry top. It’s certainly not something out of this world or outstanding but I definitely appreciate modern crowd pleasers bothering with some good quality powdery notes and a robust balsamic base.
? It’s also a very safe mass appealing none offensive scent, making it perfect for the office. Classy, elegant and sexy is a subtle way. This is not a massive projection head turning fragrance and is very easy to wear all year round for any situation. The use of sandalwood in the base makes it a little creamy, so you get a beautiful semi gourmand dry down. Smells of a sweet velvety rose and litchi combination, blended with a very unique rhubarb note, which gives it a hint of sourness. This one is super long lasting and is a BIG compliment getter.