If Ralph Lauren can pull this off and keep it cost effective, they have an opportunity to “own their customer.” Once the brand delivers the custom product that the customer wants, they will buy it again and again. Technology is making mass customization a reality and brands like Ralph Lauren are wise to explore it if not embrace it. This is a curious move for Ralph Lauren who has historically told their consumers what is cool and fashionable. No doubt some of the customizations customers may love would offend the fashion sensibilities of Mr. Lauren himself.
While personalization initiatives are scattered across the CPG spectrum, personalization-at-scale remains the Holy Grail. Amazon’s Made For You, Walmart’s recent acquisition of Zeekit, StitchFix’s curated wardrobe model, and now Ralph Lauren’s mass customized polo shirts are all leading to that goal but from different angles. Through personalization initiatives, consumers are not only sharing their preferences directly with CPG companies, but they are also putting skin in the game by purchasing the product. I’m only suggesting that the range of customization might want to have some boundaries. If I’m a high profile brand there are words, logos, emojis, etc. that I would not want stitched next to my own logo.
Pre-washed for extra comfort and then garment-dyed to get that lightly toasted color, it’s more breathtaking than any foliage you’ll encounter scrolling mindlessly through the ‘gram—and a heck of a lot less played out. Try wearing it with one of the brand’s best-in-class striped shirts and a scuzzy tie, or over fine-gauge cardigan and a beefy T-shirt. Think of it as a seasonal purchase you don’t need to justify, but one that’ll help you look exponentially more put-together all the same. Balenciaga’s cotton-jersey blazer is a tour de force of contemporary menswear touchstones, courtesy of the most zeitgeist-y brand in the industry.
As exciting as mass customization is, I’m not quite sure it’s exactly the right fit for Ralph Lauren. Because these sizes may differ from the shirt sizes of other brands, its important to ensure you take the correct measurements and choose the corresponding size when shopping on eBay. To measure the chest, wrap a fabric tape measure around the fullest part of your chest, underneath your arms, and around your shoulder blades. The neck should be measure around the middle, where the Adams apple is located. To determine sleeve length, measure from the point of your shoulder to the point where youd like the sleeve to end, keeping your arm bent with your hand on your hip. Be distinctive in cool, classic style with Polo Ralph Lauren t-shirts and shirts.
Few things signal the official end of summer like the opportunity to bust out a lightweight layer in muted, earthy tones. So for our Fall Box, we linked with the neo-workwear experts ralph lauren t shirt at Knickerbocker to craft the perfect long-sleeve tee (which usually sells for $105) in three colors. He wants to do one, he said, but is still waiting for the right time and space.
Husbands’ particular brand of Parisian cool is a truly global affair. Boglioli makes suits so soft you might just forget you’re wearing ’em. Your grandmother’s drapes just came to life and transmogrified into an absolutely filthy jacket. If the Ralph Lauren blazer above represents the ne plus ultra of the form, Todd Snyder’s epitomizes the sport coat polo dress shirts at its best—a patterned jacket specifically designed for solo wear. At just under 600 bucks it’s the rare value proposition actually worth every cent. HBO Max, the streaming service from the prestige TV behemoth behind some of the most memorable productions in the business, is here to keep you entertained now that binge-watching weather is back.