Lancôme Rebuilds Their Mobile Website As A Pwa, Increases Conversions 17%

In the background a subtle note of benzoin. Less sweet than the classic, no patchouli. The perfume is smooth, powdery, balsamic and pleasant.

Lancome

It elicits a very pure response to something sweet and comforting. “Yummy! Sweet! Mmmmm.” After this initial reverie, the higher brain engages to explore the fragrance. The raspberry note is very syrupy, but in a good way. It’s all so creamy together with the vanilla and benzoin.

Lancôme is part of the L’Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices. This floral fragrance has a blend of bergamot, lemon, rose, peony, pink pepper and musk notes. The opening of this perfume is sweet and round, the raspberry is very prominent, bright and spicy without affecting the texture.

This is extremely versatile, it’s like the Swiss army knife of perfumes, you can wear this everywhere, anytime and it also has good lasting power. This smells like rose candy with a little bit citrus on the top. Juicy delicious, kind of sexy, but not over the top. A playful scent that is perfect for nights out, clubbing, dates, parties.

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Lancôme targets women in their 40s and younger women have become its new target market. Despite founder Armand Petijean’s assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the luxury beauty arena. Its ads can be seen in numerous Lancome makeup publications worldwide, from Harper’s Bazaar to French Vogue. Lancôme’s ads have been shot by the leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier and Dusan Reljin.

I had been eyeing it n spraying myself with it whenever I walked past it in John Lewis. I walked round my town centre on the last day before screwdown, saying goodbye to everything. I knew it would not just be 3 weeks n that it would be the rest of our days, that they would never let us back from this whatever.

Reviewers swear by the EltaMD UV Clear Facial Sunscreen Broad Spectrum SPF 46 that uses zinc oxide to protect the skin from the sun’s harmful UV rays. It also claims to calm sensitive or acne-prone skin with niacinamide, a B vitamin that promotes healing. Despite being a mineral sunscreen, it claims to blend into the skin for a transparent finish.

After that, this is a very vanillic scent with a ton of smooth heliotrope and some powdery iris. Right away, this reminded me a lot of This Is Her by Zadig and Voltaire– I think the heliotrope makes it smell slightly cashmeran and of course the vanilla makes it extremely rich and creamy. On my skin, this fragrance doesn’t really match the marketing– I think of this as a fall/winter gourmand, rather than a fruity spring scent. That said, it’s absolutely beautiful and I’m not at all surprised by anyone saying it’s their favorite from the line.