However, with a price tag of $105-$168 for a polo shirt, it won’t appeal to value conscious shoppers. Debuting as a premium life brand with connections to sports like polo and skiing, Polo Ralph Lauren grew into a look that has become ingrained in urban and hip-hop culture. It was the allure of a premium life eventually led to creation of the Lo-Life crew in New York City, bringing a new notoriety as the gang showed off an insatiable appetite for the brand. Polo’s dedication to high-quality fabrics and a classic look have made it a favorite for everyone from the polo fields to the city streets. Whether it features the Polo bear or the signature polo pony, each piece of Polo Ralph Lauren clothing promises quality paired with timeless .
Lauren stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of 2019, Forbes estimates his wealth at $6.3 billion, which makes polo dress shirts Ralph Lauren the 102nd richest person in America. This is somewhat reminiscent of the DTC movement, where Bonobos, Indochino, and others established a mass customization model.
At a preview event today in New York City, the lifestyle brand revealed pricing and availability for its long-in-the-works PoloTech apparel, made in collaboration with Montreal-based tech startup OmSignal. Fortunately, compared to other smart shirts I’ve tried, the cut and design has passed by several pairs of fashionable eyes. It’s a crew-neck tee, with flattened seams that don’t chafe and a cut that somehow made me look more athletic.
Revisiting staple styles that showcase a sustained relevance, the label’s latest output is defined by logo-brandished rugby shirts and stately knits, catering to classicists and deadstock-chasing affoncionatos in equal measure. Whether by way of clean-cut oxford shirts, staple t-shirts, or classic baseball caps, unfussy statements continue to be vital facets of the label’s identity. At once playful, sporty, and versatile, Polo’s straightforward Polo Ralph Lauren t shirt sartorial vision effortlessly translates to contemporary outfitting, blurring the line between unironic preppiness and streetwear-inflected minimalism. A testament to the merits of unwavering consistency, Polo Ralph Lauren’s rich history is as much a product of its own design as it is the product of the myriad cultural movements by whom it has been embraced. The pony emblem on Ralph Lauren mens shirts is the brands signature logo.
While personalization initiatives are scattered across the CPG spectrum, personalization-at-scale remains the Holy Grail. Amazon’s Made For You, Walmart’s recent acquisition of Zeekit, StitchFix’s curated wardrobe model, and now Ralph Lauren’s mass customized polo shirts are all leading to that goal but from different angles. Through personalization initiatives, consumers are not only sharing their preferences directly with CPG companies, but they are also putting skin in the game by purchasing the product. I’m only suggesting that the range of customization might want to have some boundaries. If I’m a high profile brand there are words, logos, emojis, etc. that I would not want stitched next to my own logo.