In 1964, they introduced Aramis, a line of fragrance and grooming products for men named after an exotic Turkish root originally used as an aphrodisiac. In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. This was followed by a Spirit of Achievement Award from Albert Einstein College of Medicine at Yeshiva University in 1968. In that year, the company expanded again, opening Clinique, a dermatologist-guided (Dr. Norman Orentreich), allergy-tested, fragrance-free cosmetic brand. Every day we are helping individuals express their own individual beauty.
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She was a pioneer in giveaway promotions, always including a lipstick in the gift package. Women tried her products, liked them, and told other women about them. Much of her initial success came from this word-of-mouth advertising. Eventually, Estee Lauder NIGHT REPAIR she invested in larger marketing concepts, using beautiful models to sell her products. Estée Lauder chose carefully the models for advertising her products, selecting the “Estée Lauder kind of woman,” rather than a movie star.
Meanwhile, Donna Karan and DKNY fragrances will be licensed to Parisian fragrance giant Inter Parfums. In 1970 she was recognized by 575 business Lancome makeup and financial editors as one of Ten Outstanding Women in Business. In 1984 she and seven others were chosen as Outstanding Mother of the Year.