Huffy Good Vibrations Men’s Cruiser Bike

As Huffy exited the 1990s, it continued to pursue the strategy of paring away assets, acquiring new properties, and entering new business areas. In 1998, the company’s Washington Inventory Service subsidiary acquired Denver, Colorado-based Inventory Auditors, Inc., with 42 offices operating in 23 states. The acquisition greatly strengthened Washington Inventory Service’s position in its industry, since Inventory Auditors ranked third in the industry. For 1999, the company had further significant changes in store, none more dramatic than the announcement that it was selling True Temper Hardware Co.

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huffy

To kick off the partnership, has added CMN Hospital’s easy-to-use ecommerce giving plugin, powered by GiveWorx, to its website. This leading ecommerce nonprofit fundraising tool will prompt shoppers at Huffy.com to donate to their local children’s hospital after purchase. The company has committed to match donations up to $50,000. Huffy, which has been making bicycles in the United States since 1934, currently imports about 70% of its bikes from China, Taiwan and Mexico. The company holds 25% to 30% of the U.S. market, the largest single share. It plans to continue making bicycles with partners around the world.

In addition, a greater portion of advertising dollars was spent on television commercials, particularly during the hours when children’s programs aired. After it became apparent that continued U.S. production of low-cost, mass-market bicycles was no longer viable, huffy mountain bike had bicycles built by plants in Mexico and China, starting in 1999. The relationship with the Mexican plant was severed shortly thereafter. In federal bankruptcy court in Dayton, Ohio, in 2004, Huffy’s assets were turned over to its Chinese creditors. In 2004, Huffy sold its Huffy Sports division to Russell Corporation.

With a rich history of making bicycles spanning over 100 years, you can be sure to get a quality machine to suit the way you ride. “The severe retail price decline and margin erosion confronting the bicycle company have negatively impacted our results,” the company said in announcing the decision. “The changes in the bicycle operation will significantly enhance its ability to compete in the fiercely competitive bicycle market.”