Treat yourself to exclusive products and more with Lancome Elite Rewards. Membership is free and you earn points every time you shop, connect and share. Redeem points for unbeatable beauty rewards like all-inclusive spa services, private beauty consultations and your favorite Lancome products. Lancôme is a French luxury brand that mainly offers skincare, makeup, and fragrance. They were acquired by L’Oreal in 1964 and have been a subsidiary of the brand ever since. They may test on animals, either themselves, through their suppliers, or through a third party.
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Two years later, he expanded Lancome into cosmetics, creating a pinky-red lipstick scented with roses that remained a bestseller over the next 30 years. In 1964, L’Oréal acquired Lancôme, and it is now one of the largest luxury skincare companies in the world. Lancôme is aiming to empower consumers to make more sustainable beauty choices by offering them products that are refillable, rechargeable and recyclable. Luxury with a focus on environmental responsibility is the direction. Lancôme has developed a range of innovative packaging solutions that help reduce the environmental impact of its products—by offering products that are rechargeable, refillable or recyclable.
In 2014, Lancôme launched a marketing campaign which combines a loyalty program called ‘Lancôme Elite Rewards’ via social media platforms. This program gives points as the reward to members for sharing on social media. Members can earn points by sharing products or connecting with the brand on Facebook, Twitter and Instagram and they will get discount while getting enough points. The brand is represented by actresses, global supermodels, makeup artists and perfumers.
Any brand that tests on animals where required by law cannot be considered cruelty-free, since they willingly agree to pay for animal tests to be performed on their products. Lancôme saw mobile traffic eclipse desktop traffic for the first time in 2016. Despite a growing number of mobile site visitors, mobile conversion rates didn’t match those for desktop.