Her business, which includes such product lines as Estée Lauder, MAC Cosmetics and Clinique, continues to thrive to this day. In the 1990s, brand acquisitions and licensing agreements contributed to explosive growth Estee Lauder makeup as the company transformed from a family-owned business to a publicly traded, family-controlled organization. The decade opened with the creation of Origins — the first wellness brand in U.S. department stores.
Plus, the business remains in the family, which probably explains why the ingredients and formulas have stayed consistent for so long. The cosmetics empire’s namesake, Estée Lauder, was actually born Josephine Esther Mentzer. She started by concocting homemade face creams on her own and testing them on women at beauty salons while they were sitting under the hairdryers until she officially launched the Estée Lauder label with her husband in 1946 in New York City.
Discover anti-aging products like the Revitalizing Supreme+ crème. Make it part of your morning and night routine and enjoy younger looking skin. You’ll love a refreshing foam that you can also use as a purifying mask. Or choose the Perfectly Clean cleanser/mask Estee Lauder NIGHT REPAIR and use it daily for fresh and clean skin. From @foundations to mascara and eyeliner, there are Estée Lauder products for any age, complexion and skin tone. When you want to look, smell and feel your best, Estée Lauder has you covered.
In his honor, she established the Joseph H. Lauder Institute of Management and International Studies at the University of Pennsylvania. Choose an Estée Lauder @set with perfumes, creams or other beauty care essentials. Mix and match your favorite Estée Lauder products and give your friends or loved ones a gift they’ll appreciate. In 2012, the company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.
Over the next 15 years, they expanded the range and continued to sell their products in the United States. In 1960, the company started its first genifique international account in the London department store Harrods. Investopedia requires writers to use primary sources to support their work.