In these monthly features, you’ll hear straight from the brands about the fascinating history of how one extra-special piece exceeded expectations and became a forever favorite. This month’s focus is on the best-selling overnight serum, Estée Lauder Advanced Night Repair. A product line in business is a group of related products under the same brand name manufactured by a company. Working for Estée Lauder, I have been able to learn quickly about products in a very short amount of time. I’ve been able to help narrow down exactly what a customer is looking for by asking them various amounts of questions. Most of the time even the customers don’t know what they want so with my own knowledge and experience I give them my advice to help them search exactly what they are looking for.
Sophie Ross has covered beauty and fashion for more than five years. Her writing appears in Refinery29, The Knot, StyleCaster Lancome makeup and more. George EastmanGeorge Eastman invented the Kodak camera, helping make photography accessible to the public.
She was only a teenager when she started selling her products at local hair salons. Lauder marketed her wares as “jars of hope” and even gave out free samples. Veronique Gabai left her role as Global President of Estée Lauder Company brands to start her own fragrance line.
The price of these cosmetics makes them available to a very specific clientele. Bobbi Brown Cosmetics, another subsidiary of Lancome makeup, is an exclusively priced line of beauty products developed by Bobbi Brown, a world-renowned makeup artist. Estee Lauder acquired Bobbi Brown Cosmetics in 1995, just four years after it’s founding in 1991.
The company designs strategic marketing campaigns to boost sales in emerging-market economies, targeting affluent populations in such markets. Key emerging countries where the majority of the company’s focus lies include Mexico, Russia, and China. I guess I was hoping that I wouldn’t still have to worry about fine lines and wrinkles in space. Shop in store and choose your free 7-piece gift with any $39.50 Estee Lauder NIGHT REPAIR purchase. NASA says it plans to dedicate up to 5% of astronaut time to commerce or business activities.
Since the race to enter space heated up the 1960s, the U.S. has launched humans, robots, and a surprising amount of monkeys into orbit. On September 29, 10 bottles of a hyaluronic acid serum will join that prestigious list, as Estée Lauder becomes the first-ever beauty company to shoot a campaign in space. That’s one small step for serum, one giant leap for expanding capitalism to the rest of the universe (because it’s really going so well down here).