Brand acquisitions began with an investment in the Toronto-based M•A•C Cosmetics in 1994, which the company then acquired in 1998. Bobbi Brown Cosmetics, designed by the celebrated makeup artist, was acquired in 1995, as was La Mer – along with the original recipe for its supreme luxury product, Crème de la Mer, containing the nutrient-rich Miracle Broth™. The company ventured into its first hair care and holistic beauty brand with Aveda in 1997. The renowned fragrance house Jo Malone London was acquired in 1999. There are cult favorite skin care products, and then there’s Estée Lauder Advanced Night Repair.
She was only a teenager when she started selling her products at local hair salons. Lauder marketed her wares as “jars of hope” and even gave out free samples. Veronique Gabai left her role as Global President of Estée Lauder Company brands to start her own fragrance line.
Elizabeth ArdenBeauty pioneer Elizabeth Arden opened the doors of her first salon in 1910. Her company expanded internationally and changed the face of women’s cosmetics. She loved to brush her mother’s long hair and apply creams to her face. Through her uncle, a chemist, Lauder later learned how to make her own beauty creams.
It has had sometimes high-profile spokesmodels, sometimes referred to simply as ‘faces’. As of 2008 the main spokesmodel for Estée Lauder was supermodel Hilary Rhoda. In 2010, the company added three more faces to the roster, Chinese model Liu Wen, Puerto Rican model Joan Smalls, and French model Constance Jablonski.
In his honor, she established the Joseph H. Lauder Institute of Management and International Studies at the University of Pennsylvania. Choose an Estée Lauder @set with perfumes, creams or other beauty care essentials. Mix and match your favorite Lancome makeup Estée Lauder products and give your friends or loved ones a gift they’ll appreciate. In 2012, the company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.