Luxottica masterfully combined the American image of Ray-Ban with modern production processes and made Ray-Ban the number one sunglasses brand. Peter Fonda wore Ray-Ban Olympian I Deluxe glasses clubmaster in the movie “Easy Rider” , Clint Eastwood wore Ray-Ban Balorama sunglasses in the movie “Dirty Harry” . Not to forget the legendary Ray-Ban Aviator sunglasses from the 1986 film “Top Gun”.
Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. The lifestyle brand joined the Luxottica Group in 1999 after which Ray-Ban accelerated its growth and redefined its distribution. As of December 31, 2018, Luxottica operated 213 locations, mainly in China. In spite of its popularity, Ray-Ban focuses on individuality and personal identity in this lively collection of eyeglasses.
But in the midst of all this imaginative brand promotion, Ray-Ban did not neglect the technological aspects of their design. Always looking to improve its signature product, it launched the Ray-Ban Tech Fibre Collection, utilising the very latest in eyewear manufacturing techniques. Also in 2003, Luxottica launched Ray-Ban Junior, a range of sunglasses designed specifically for fashion-conscious children aged 8-12. This range was further expanded in 2005 to include hypo-allergenic frames that are lightweight but durable.
This helps to eliminate color spread and optimize clarity in lenses. Imagine viewing life through Facebook’s Ray-Ban Stories smart glasses. Will you see endless sunny days while using the shades to play your favorite tines and podcasts? Perhaps you’ll engage the product’s megapixel cameras to capture every sparkling hue of that spontaneous paint-balloon ray ban new wayfarer fight downtown. As a piece of technology, the glasses, which I’ve been playing around with for a few days now, are a feat of engineering prowess. Ray-Ban started with the aim of being at the very forefront of eyewear development, designing and manufacturing sunglasses that gave outstanding performance as well as being totally fashionable.
It went on to buy Erroca for €20 million and Oakley for US$2.1 billion, making it by far the largest eyeglass company on the world. After the enforced austerity of the war years, it was perhaps inevitable that the 50s became the era of high glamour. Despite the enduring popularity of the Aviator, B&L decided it was time to take advantage of the new synthetic materials available and create a design with a different appeal. This involved providing glare-reducing coating at the top of the lens but leaving the lower area untreated so that pilots could view their instruments clearly and easily.
That’s why certain frames will not be available for home trial when they are low in stock. Timeless and iconic styles made to celebrate authenticity, self-expression and confidence. Ray-ban sunglasses – specifically the Aviator style- were first introduced to the market for the United States Army Air Corps. Aviator sunglasses quickly grew in popularity when musicians Paul McCartney and Ringo Starr were seen wearing them in the 1960’s. Ray-Ban sunglasses have also graced the faces of film celebrities Tom Cruise, Val Kilmer and Anthony Edward in Top Gun, further adding to the brand’s recognition. Introduced to the silver screen in 1961, and appearing throughout hundreds of films since then, Ray-Ban sunglasses have been a favorite on the Hollywood scene for years, both on and off the screen.