In addition to devising new Ray-Ban models in the 70s, B&L were also breaking further new ground in lens design. A lens for mountaineers featured mirrored lenses, as well as leather side shields to cut out the wind, whilst the Ambermatic lens , was photosensitive, darkening and lightening in response to the strength of the light. It also gave fantastic definition to outlines and shadows, making it a fabulous choice for snow sports activities. After decades of producing its famous sunglasses, including the Wayfarer and Aviator brands, B&L make the decision to sell the eyewear division to the Luxottica company.
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“Imagine seeing holograms, turn-by-turn directions, or being able to play chess on a table in front of you with your loved one 3,000 miles away right from your glasses.” Some fret over such technology, fearing Facebook will strip away yet another layer of our privacy, with Ray-Ban wearers beaming images of everyone and anything hither and yon for purposes unknown. Google Glass failed to allay such concerns, among other issues, nearly a decade ago. While still in production, those specs will forever reign as eyewear for “glass-holes,” a textbook case of brand failure. Snapchat’s Spectacles fared better with public perception, but remain a niche item, to be sure. The video from the horseback ride was clear and watching it sort transports you to the moment.
The company then concentrates determinedly on moving into the eye surgery business by purchasing Storz instruments and Chiron Vision. Ray-Ban created the first pair of aviator sunglasses for military fighter pilots in 1937. They continue to create iconic designs known for top-notch performance today. As time went on, and the style continued to grow in popularity, the likes of James Dean, Bob Dylan and John F. Kennedy were all seen sporting the classic Retro-Wingtip sunglasses we have all grown to love. Most plastic lenses are polycarbonate plastic, which is better than glass at absorbing UV rays. They are lighter than glass and better for sports because they won’t shatter.
Prescription eyewear with Ray-Ban’s distinctive design elements means you’re getting a frame to suit your individual look. Bold eyeglasses featuring bright colors, transparent frames styles, or two-tone hues satisfy trendsetting tastes. Reach for a throwback rockabilly Clubmaster ray ban caravan frame, or try a thick-rimmed contemporary/classic mashup. FramesDirect offers an impressive collection of Ray-Ban eyeglasses for men and women. Brissette said you should be wearing sunglasses every day you go outside, so convenience is key in helping you reach that goal.
In 1937, the American company Bausch & Lomb established the Ray-Ban brand of sunglasses and eyeglasses. In the years since, Ray-Ban has developed into and extremely successful fashion brand, with design classics such as the Aviator and Wayfarer making Ray-Ban a world leader. Mention high fashion sunglasses and the name that immediately springs to mind is Ray-Ban.
While two-in-one shampoo and conditioner might not be the most high-fashion way to go about convenience, this Zenni prescription eyeglass set with clip-on sunglasses lenses certainly fits the bill. A trendy acetate lens surrounds gradient lenses, all bound together by a metal brow bar sunshade for increased protection clubmaster and comfort. For certain occasions, Andreoli also suggests considering polarized lenses, which reduce glare coming off reflective surfaces like water or pavement. She notes that they do not offer more protection from the sun, but can make activities like driving or being on the water safer or more enjoyable.
It doesn’t cover any scratches or damage you incur to the glasses, nor does it cover issues with prescription lenses. Keep your receipt, as proof of purchase is needed if you make a claim. If you don’t find exactly what you want or would like to buy a personalized gift, you can order customized Ray-Bans. Choose your style, lens, frame, and color, and add personal engraving to the outer temples. Mirror lenses reduce glare and light and give you the chance to channel your inner state trooper.
These sunglasses from Sunski Dipsea feature a classic round shape that Ryan said works on so many different face types. “They’re super lightweight, and offer good coverage without dominating your face,” she said, adding that the brand ray ban new wayfarer turns scrap plastic into recycled frames, keeping more waste out of landfills. For super sunny days, you’ll also want to look for a dark or more opaque-looking lens. On less sunny or overcast days, a mid-tint lens will work just fine.
But in the midst of all this imaginative brand promotion, Ray-Ban did not neglect the technological aspects of their design. Always looking to improve its signature product, it launched the Ray-Ban Tech Fibre Collection, utilising the very latest in eyewear manufacturing techniques. Also in 2003, Luxottica launched Ray-Ban Junior, a range of sunglasses designed specifically for fashion-conscious children aged 8-12. This range was further expanded in 2005 to include hypo-allergenic frames that are lightweight but durable.