So when you buy this products you’re also givin money to the “mother-company”. I’m glad that none of my make up Estee Lauder NIGHT REPAIR brands are listed under non cruelty-free brands. I couldn’t help but feel frustrated and sad at the same time.
The deeper pigments blend easily and pair with my natural lip color for a finish that’s somehow bright, slick, and without the least bit of heaviness. If you add more layers, the tone deepens evenly, so you could easily build up the color for a glam nighttime look, too. Instagram may be far removed from Clinique’s original department-store counter set-up, but the platform is becoming increasingly important to brands trying to reach young consumers. Clinique’s Instagram strategy is bit subtler than most brands.
Its thick mascara wand and formula are very similar to Dior’s. For a cruelty-free alternative to their unique eyeshadows, I would recommend the cruelty-free brand Illamasqua, which sells equally deluxe eyeshadows. Like L’Oreal, Estée Lauder also owns several other brands which are subject to this same policy.
Despite their passion for these products and many others, few publicly talked about it. Estee Lauder makeup isn’t a Cool Brand, so people kept the contents of their makeup bags under wraps and went on with their lives. The company has also doubled down on popular social media platforms like TikTok, where Clinique has a growing presence including select videos with more than 4 million views. Clinique has capitalized on trends like the “acne positivity movement” by introducing campaigns on TikTok like “Zit Happens” and partnering with influencers on paid content.
It’s so upsetting that no cruelty-free brand has managed to do a truly good waterproof mascara. The industry cannot catch up fast enough for me. It being such a basic makeup product just makes it a tad more frustrating. I will write down all these brands and keep the list in my bag and on my desk.