Ralph Lauren Corporation designs, markets, and distributes lifestyle products in North America, Europe, Asia, and internationally. The company’s restaurant concepts include The Polo Bar in New York City; RL Restaurant in Chicago; Ralph’s in Paris; and Ralph’s Coffee concept. Ralph Lauren Corporation sells its products to department stores, specialty stores, and golf and pro shops, as well as directly to consumers through its retail stores, concession-based shop-within-shops, and its digital commerce sites.
Wanting to leverage his interest in sports, the designer opted for Polo when it came to naming his eponymous label. What Lauren—nee Lifshitz—started with a simple necktie, eventually transformed into an entire wardrobe. The SSENSE editors unpack the ABCs of the Polo Ralph Lauren legacy. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. In 2011, a selection from his car collection was exhibited in Paris.
Ralph Lauren launches a subscription fashion rental program, a first in the luxury market. It’s market research, brand building and a new customer acquisition ralph lauren t shirt strategy all in one. For 30 years, Lauren has supported breast cancer research, cofounding Georgetown’s Nina Hyde Center for Breast Cancer Research in 1989.
All content including photographs and images are the property of Generation Lighting or used with permission. No right is granted to copy, modify, reproduce, translate, or create any derivative work by any means whether electronic or mechanical. Rather than implementing traditional means of production, Ralph Lauren encourages consumers to create new artistic and individualized pieces by expressing how they have versatility for each and every customer.
Two major new ventures begun in 1995 took Lauren into the highly competitive blue jean and mass-market women’s clothing categories. Both took the Lauren name to a new Polo Ralph Lauren t shirt customer at lower prices and were instant hits. In 1996 Lauren’s Home Collection contributed about $535 million in sales world-wide—more than any other designer.
In 1977, Diane Keaton and Woody Allen wore Lauren’s clothes throughout their Oscar-winning film, Annie Hall. Lauren attended day school followed by the Manhattan Talmudical Academy, before eventually graduating from DeWitt Clinton High School in 1957. He went to Baruch College, at the City University of New York where he studied business, although he dropped out after two years.