French fashion model Bettina Graziani wearing a black dress by Coco Chanel in July 1967. Visit the CHANEL Fragrance & Beauty boutique to explore the latest fragrance, makeup and skincare, along with exclusive products and sunglasses. Chanel debuted ‘Bijoux de Diamants’ at her Faubourg Saint-Honoré, Paris mansion.
The logotype comprises two interlocked, opposed letters-C, one faced left, one faced right. The logotype was given to Chanel by the Château de Crémat, Nice, and was not registered as a trademark until the first Chanel shops were established. Within months, a 1,000-square-foot shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques. Maison de Chanel increased the Wertheimer family fortune to US$5 billion. Sales were hurt by the recession of the early 1990s, but Chanel recovered by the mid-1990s with further boutique expansion.
This ensured a greater sense of scarcity and exclusivity for No.5, and sales rocketed back up as demand for the fragrance increased. He used famous people to endorse the perfume – from Marilyn Monroe to Audrey Tautou. Looking for a designer who could bring the label to new heights, he persuaded Karl Lagerfeld to end his contract with fashion house Chloé. In exchange, Gabrielle Chanel closed her Swiss parfumerie enterprise, and sold to Parfums Chanel the full rights to the name “Coco Chanel”.
1978 saw the launch of the first non-couture, prêt-à-porter line and worldwide distribution of accessories. In 1953, Chanel collaborated with jeweler Robert Goossens; he was to design jewelry to complement the fashions of the House of Chanel; notably, long-strand necklaces of black pearls and of white pearls, which high contrast softened the severe design of the knitted-wool Chanel Suit . In 1947 – after the six-year austerities of the Second World War (1939–45) – the New Look was welcomed by the fashion business of Western Europe because sales of the pretty clothes would revive business and the economy. In 1921, to complement the suit of clothes, Coco Chanel commissioned the perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, a bottle of No. 5 de Chanel was a gift to clients of Chanel.
In later collections Lagerfeld chose to break away from the ladylike look of Lancome makeup and began to experiment with fabrics and styles. By the end of the 1980s, the boutiques sold goods ranging from US$200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Chanel cosmetics and fragrances were distributed only by Chanel outlets.
Hand-bound using traditional techniques, with color plates hand-tipped on art-quality paper, each page of this limited-edition series bears the unique imprint of the artisan. Treating a range of topics from jewelry and fashion, fine art and the ‘Impossible Collections,’ the Ultimate Collection curates culture from around the world and across the ages. Nestled in linen clamshell presentation cases, these books attract collectors, lovers of the printed page, and those who devour the culture of our time. Signaling a new level of sophistication for true connoisseurs, these unique books are works of art in their own right. The earliest edition was created in 1921 and the newest is from 2021.
Designed in the 1950s as a comfortable alternative to the constricting wasp waist, Estee Lauder NIGHT REPAIR jackets have become an enduring symbol of elegance. Throughout the 1950s, the sense of style of Chanel continued undeterred; the firm’s initial venture into masculine parfumerie, Pour Monsieur was a successful eau de toilette for men. Chanel and her spring collection received the Fashion Oscar at the 1957 Fashion Awards in Dallas. Pierre Wertheimer bought Bader’s 20 per cent share of the Parfums Chanel, which increased the Wertheimer percentage to 90 per cent. The House of Chanel (Chanel S.A.) originated in 1909 when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress.