Two major new ventures begun in 1995 took Lauren into the highly competitive blue jean and mass-market women’s clothing categories. Both took the Lauren name to a new customer at lower prices and were instant hits. In 1996 Lauren’s Home Collection contributed about $535 million in sales world-wide—more than any other designer.
After graduating from high school he worked as a salesman and began studying business at night. He quit school after a few months, spent time in the army, and then looked for a job in fashion. Ralph Lauren is a global leader in the design, marketing, and distribution ralph lauren t shirt of premium lifestyle products. Visit Polo Ralph Lauren Factory Store to discover signature styles for men, women and children at exceptional everyday values. Ralph Lauren offers luxury and designer men’s and women’s clothing, and accessories.
This was the first time that a designer has introduced two fragrances – one for men and one for women – simultaneously. The company entered the European market, and went international, in 1981 with the opening of the first freestanding store for an American designer on New Bond Street in the West End of London, England. In 1971, Ralph Lauren Corporation launched Polo Ralph Lauren t shirt a line of tailored shirts for women, which introduced the Polo player emblem to the world for the first time, appearing on the shirt’s cuff. The first full women’s collection was launched the following year. In 1971 Lauren also opened a store on Rodeo Drive in Beverly Hills, California; this was the first freestanding store for an American designer.
His wide, colorful ties were the opposite of the narrow dark neckties common at the time; they sold well and started a new trend. Lauren started his own company and the next year launched a line of men’s clothing, Polo, offering styles that were a mix of English and American styles and that expressed an image of class. Lauren’s menswear was a success, and in 1971 he introduced his women’s line. As the years went by he continued to branch out into children’s clothes, colognes, footwear, home products, and other merchandise. Ralph Lauren is an American fashion designer known for his popular Polo line and other lines of clothing, accessories and home decor. Founded in 1967 and initially offering a line of men’s ties, the company grew quickly in a short time and had its own boutique within department store Bloomingdale’s by 1969, and its own stand-alone store in Beverly Hills by 1971.
Ralph Lauren Polo partnered with L’oreal to introduce fragrances, beginning with iconic men’s scent Polo and classic women’s fragrance Lauren in 1978. The next two scents in the line, Chaps for Men and Tuxedo for Women, both introduced in 1979, also became beloved classics. Lauren designed costumes for the films The Great Gatsby and Annie Hall that influenced the way millions dressed. Lauren is also paterfamilias of a unit that is part and parcel of his legacy. His wife Ricky and his three children, Andrew, David, and Dylan, have long appeared in his advertising, and David, 48, is now chief innovation officer and vice chairman of the Ralph Lauren Corporation. At the 50th anniversary fashion show in Central Park, amid such luminaries as Oprah Winfrey and Hillary Clinton, all the Laurens stood up when he took his bows, as they do at every one of his shows.
In 1992 he received the Lifetime Achievement Award from the Council of American Fashion Designers and a tribute for twenty-five years of impact on American style from the Woolmark Awards. The Council of Fashion Designers later elected him Designer of the Year in 1996. The youngest of four children, Ralph Lifshitz was born in the Bronx, New York, on October 14, 1939. While attending DeWitt Clinton High School in New York, he worked part-time for New York department stores, saving his money to buy clothes.