Though many of these sneakers are engineered for the rigors of the tennis courts, they can be ideal for a number of sports including strength training, walking, golf, or court volleyball. You might even find that they look great with your favorite jeans for a night on the town. In 2016, K-Swiss president Barney Waters made it the brand’s mission to “make sneakers for entrepreneurs.” The brand furthered this marketing angle by launching a collaboration with entrepreneur Gary Vaynerchuk in 2017. The company has since launched campaigns with other entrepreneurs, including Karen Civil, Ben Baller, and Natalie Ellis. Also, they have made this version even better by making it more lightweight, stable and comfortable to wear. Just as there are many positives to this shoe there are also some negatives.
Troy – “This is quite likely my favorite KSwiss shoe to date. I loved the addition of the bootie upper and the shoe’s lightweight, speedy feel. I appreciate that KSwiss was able to manage all this without skimping on the midsole cushioning.” He added, “These shoes appeared to be very durable. I was impressed with how little the outsole wore down through 15 or so hours of testing.” This new offering from KSwiss allows you to be low to the ground and feel connected to the court in a quick, comfortable shoe. In the new groundbreaking campaign, KSwiss allows people to apply for a position on The Board, a group of 100 creatives, led by Diplo, whose ideas for brand outreach and growth will actually be implemented to put the legacy sneaker icon back on the map. Everyone in the above 35 and sneaker junkie crowds no doubt remembers the classic white on white silver hooked beauties of the late 80s and 90s.
K-Swiss is a clothing store specializing in tennis footwear. Art and Ernie Brunner, two Swiss brothers, founded the company in 1966 after becoming tennis fans. They used k swiss tennis shoes their skiing background to create the first completely leather tennis shoe designed to support the aggressive movements from side to side that are so common in tennis.
Beyond the warm nostalgia the iconic shoe inspires, their new brand re-ignition campaign called The Board makes me fall in love with them all over again. Taking the Stan Smith Pharell celebrity partnership idea designed to usher in a new generation of fans a step further, the campaign partners with mega star Diplo to go beyond crowdsourced funding to the concept of collaborative co created marketing. Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear. Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.
I will never order from again but have no idea how to recover my money. Having just seen other poor reviews they obviously do not care about their reputation. They named their company K-Swiss (after a counter-culture spelling of California and their home country). Their first creation was the Classic, an all-leather shoe based on ski-boot binding. The shoe made its debut on the legendary Wimbledon grass in 1966 and became an instant hit with prominent players of the day. More than 50 years later it continues to be a street style staple.