Louis Vuitton launched for example an exclusive pop-up store for Valentine’s Day via WeChat Mini Program, enabling associates to assist shoppers via live chat and doubling online sales for that day versus 2019. Louis Vuitton’s sales increased by 18% last year to be LVMH’s biggest revenue driver. The fashion house also tops Forbes’ most valuable luxury brands index with a brand value of $47.2 Billion. Louis Vuitton lost three points in 2021, to end as number five on our list. We took into account a combination of brand value, search share of voice and social media conversations to create this list. You can read more details about our methodology and data sources at the end of this article.
It would also be the world’s most expensive brand if a company wanted to purchase it from the LVMH group. We started with a list of the top 100 luxury brands in the world, so most of the brands on our initial list didn’t make it to the top 15. The brands that felt just short are Saint Laurent, Fendi, Dolce Gabbana, Lancôme, Tom Ford, Estee Lauder, Moncler, and Givenchy in that order. Share of search interest is calculated based on worldwide Google Trends data. For each of the remaining top 15 brands, we then used a combination of SimilarWeb and Rival IQ data to measure their web traffic and social media audience and engagement, respectively. We then extract luxury companies from Forbes top 100 most valuable brand list.
The French luxury jewellery and high-end watch brand continues to produce a combination of highly polished videos and timeless design to appeal to a younger generation of luxury shoppers. The brand’s customers covet Cartier’s love bangles and Panthers watches, and are comfortable purchasing them online. In 2018, Cartier was already making 43% of its sales to consumers under 35 years old – testament graco jogging stroller to Cartier’s ability to resonate with the new generations of luxury shoppers. The trend is even more apparent in Asia, where more than half of their customers are Millennials and Gen Z. As shown by the search terms most often associated with the brand, Balenciaga still relies heavily on its designer sneakers collection that was at the forefront of the luxury sneaker movement a few years ago.
The son of Miuccia and Patrizio Bertelli noted that the Prada Men show for Spring/Summer 2022 generated almost 3 million views, up 53 per cent compared to the Autumn/Winter 2021 show. It is one of the most innovative, prestigious and widely recognized brands in the fashion and luxury goods industries, with a keen attention to details and new trends. The Prada eyewear collection reflects this approach with unmistakable style, refined elegance and uncompromising quality. The Prada collection also includes the Prada Linea Rossa line, which is inspired by the world of luxury sports to convey an everyday casual yet sophisticated style.
In China, WeChat and Weibo dominate social conversations while fast-growing channels like RED and Douyin are becoming increasingly relevant for younger generations. New social media channels present new opportunities for luxury brands. After compiling this list of the 15 best luxury brands online in 2021, some key factors seem to support their online popularity.
Omega is also featured among one of the best luxury watch brands in the world by our watch editors. Cartier was also the first Richemont-owned brand to open a flagship store on Alibaba Group’s Tmall’s Luxury Pavilion, an important move in the hard luxury sector. The Rome-based couture house is diving deeper into virtual reality with the launch of Valentino Insights in December 2020. The interactive virtual experience invites you to walk around a digital 3D replica of a Mediterranean villa inspired by creative director Pierpaolo Piccioli’s modern home in Nettuno, Italy.