His luggage, bags and accessories were as innovative as they were elegant and ingenious. Faithful to its heritage, the House has opened its doors to architects, artists and designers while investing in new fields of expression such as ready-to-wear, shoes, accessories, watches, jewellery and perfume. These carefully crafted products attest to Louis Vuitton’s commitment to high quality craftsmanship. On 13 February 2007, Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton’s intellectual property rights. Plesner had created a satirical illustration, “Simple Living”, depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity “Divest for Darfur”.
In 1892, Louis Vuitton died, and the company’s management passed to his son. For six consecutive years (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide. The Louis Vuitton purses are considered very modestly priced when compared to the other Big Three handbag designer purses of Hermès and Chanel. The quality of Louis Vuitton purses is comparable to these higher priced designer bags.
When fashion’s favorite astrologer, Susan Miller, created an astrological chart for Mr. Vuitton, Ms. McLeod and Mr. Thompson’s team built a diorama of the chart using neon-colored planets. They positioned the galaxy inside a trunk and drilled peepholes on the outside, painting a night sky on the exterior. As a result, there are trunks made from jelly, mini-balloons and polished stainless steel. There are trunks covered in greenery (by Mr. Flower Fantastic) and tapestry . There is a trunk that flies — made by a French aeronautical designer and tested recently inside the LV store on Place Vendôme in Paris, Ms. McLeod said — and another on skateboard wheels.
Trunks are Mr. Vuitton’s legacy, the pieces upon which he founded the company in Paris in 1854. Using water-repellent canvas material, he designed his trunks with flat tops (as opposed to the more common round-top trunks, which allowed water to roll off but weren’t as easily transportable). After the re-establishment of the graco booster seat French Empire under Napoleon III, Vuitton was hired as a personal trunk maker and packer for the Empress of France. She charged him with “packing the most beautiful clothes in an exquisite way.” This provided Vuitton with a gateway to other elite and royal clients who provided him with work for the rest of his career.
Maison Louis Vuitton launched a new Paris flagship store in 2017, and the brand celebrates its 165th anniversary this year. Actresses Léa Seydoux and Alicia Vikander continue to serve as brand ambassadors for Louis Vuitton. On 14th April 2021 Louis Vuitton lost a patent office case in Japan against a Japanese manufacture. The manufacturer was using centuries old Japanese designs in its goods, the same ones that had originally inspired Louis Vuitton. The Sarah wallet design in particular resembles bag designs that have been used for centuries to contain jyuzu (strings of beads used in funeral ceremonies – see Japamala#Japanese Buddhism).
Certain pieces, which featured the graffiti without the Monogram Canvas background, were only available on graco travel system‘s V.I.P. customer list. Jacobs also created the charm bracelet, the first-ever piece of jewellery from LV, within the same year. After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company’s products at the Chicago World’s Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it.
The one-of-a-kind digital collectibles have gone from multi-million dollar auctions to freebies designed to promote throwaway pop culture, like Warner Bros. recent Space Jam reboot. The iOS and Android game reportedly tasks players with exploring a colorful world by completing various quests — all pretty generic so far. Whether it turns out to be more than just an unashamed bit of promotional fluff remains to be seen. If LV goes all-out psychedelic like it did with its recent UFO-style speaker, then it could be worth a look.
As of September 2013, the company hired Darren Spaziani to lead its accessory collection. In early 2011, Louis Vuitton hired Kim Jones as its “Men Ready-to-Wear Studio and Style Director”. He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs. During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. The family set up a factory dedicated to producing artefacts glorifying Pétain, including more than 2,500 busts. You’re not going to be the only one wearing a Louis Vuitton bag, so you might want to make it your own.