These signature, limited-edition pieces are ready to create a summer of influence. Let the perfect piece find you and discover all the latest in our dress shop – shop day dresses, figure-flaunting bodycon dresses, cocktail dresses and elegant gowns designed for all special occasions. Find glamour in gorgeous off-shoulder tops, crop tops and pair-with-anything bodysuits and skirts in our most-loved fabrications – gorgeous lace, ruffles, and soft, genuine leather.
They also featured what would soon become the distinctive triangle on the back pocket. It seemed unlikely that a new entry into this tapped-out market could be successful. Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer. Known for quality, trendsetting style, and marketing creativity, the Company designs and markets a leading lifestyle collection of casual apparel and accessories for women, men, children, and babies.
However, the company’s fortunes began to plummet near the end of 2000 when sales declined over increased competition. In 2001, in response to its problems, graco jogging stroller began to implement a strategy to improve its profitability and maximize shareholder returns by reinvigorating its past successes at attracting fashionable and trendy men and women. By the time of the Jordache deal, the Marcianos had already begun to expand their line beyond jeans. In 1982 they entered the menswear market through a licensing agreement with Jeff Hamilton, Inc., which marketed a line of men’s clothing under the Guess name in exchange for a 7 percent royalty fee.
The ads have featured such notable models as Claudia Schiffer, Anna Nicole Smith and Laetitia Casta, Carla Bruni and Naomi Campbell, heavily made-up and stylized to resemble 1950s and 1960s starlets. GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim. Why it happened is anyone’s guess → Personne ne sait pourquoi c’est arrivé.
Guess continued to be hurt in 2002 with decreasing consumer confidence and continuing negative economic and political developments. However, the company was able to effectively manage its inventories and costs while product lines were enlarged, which increased customer interest. The style of the Guess men’s line was improved in order to create products that were more appealing to customers and more consistent with the Guess brand. Extra money was injected into marketing and advertising programs in order to reinforce the brand’s appeal.
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Glamour, femininity and a refined romance are offered in every stunning collection. Inspired by the modern woman, each capsule breathes life into everyday pieces and timeless essentials to be forever treasured. From special occasion dresses, versatile day-to-night attire, work-to-weekend staples, iconic bandage dresses, luxe accessories and more.