Within a couple of years the use of Ray-Bans had moved beyond military use and others who lived, worked and played outdoors began to see the benefits. The following year the plastic frames were replaced by metal ones. However, it was considered that the term ‘anti-glare’ wasn’t sufficiently striking enough to sum up the appeal of these new glasses. So the term ‘Ray-Ban’ was adopted instead, along with the Aviator tag as a nod to the aviation link. The company diversifies into the production of photographic lenses, developing the inclusion of shutters into its products within a short space of time.
are available to work with you to find the best fit and the most flattering look Ray Ban has to offer. Since 1937, Ray-Ban has developed a strong core of fashionable products, such as the timeless Aviator, and the ray ban new wayfarer powerful Wayfarer. No matter where you are we have a great selection of sunglasses to suit all styles and pursuits No matter where you are we have a great selection of sunglasses to suit all styles and pursuits.
The Ray-Ban RB3025 Aviator Gradient offers a beautiful gradient in the lenses which adds a whole other element to any outfit. With metal frames these Ray Ban sunglasses are durable and made to last for a long time. Ray-Ban offers a high functionality factor with most of its shades, easing eye strain and preventing visual distractions like glare — factors that could affect a number of activities, including driving. Ray-Ban also offers prescription lenses in shaded, transparent and transitional styles for folks with poor vision and various eye conditions. The brand offers functionality for everyone, no matter what visual needs they have.
Del Vecchio was initially trained as a tool and die maker, but eventually he decided to turn his hand to making parts for eyewear instead. He moved to Agordo, the heart of the Italian eyewear industry and set up his company with others to create eyeglasses. At the start of the 60s, Ray-Ban had 30 models in its range, but along with the explosion in fashion, popular culture and celebrity adoration, B&L expanded their catalogue hugely over the decade.
In 1937, the iconic eyewear brand was created to help reduce or “ban” sun glare for US Army Air Corps pilots, and thus the brand name was born. A year later the sleek metal frame was added, creating the Ray-Ban Aviators. To this day, you can still purchase these iconic sunglasses, among hundreds of other sunglasses and eyeglasses for men, women, and children. From timeless Aviators, to classic Wayfarer styles and everything in between, Ray-Ban offers countless styles and shapes to compliment any face shape or style.
With soft corners and a hexagonal shape, these glasses are elegant and polished. Made of metal, they come in gold, silver and black, along with other elegant shades. This New Wayfarer alters the original design for a slightly less statement-making look.
Iconic, iconoclastic and worn by rock stars and movie stars the world over, no other brand is as far reaching as Ray-Ban. But the issue leading to the partnership between Luxottica and Google is rather more prosaic – the actual design of Google Glass has been viewed as rather ‘dork-ish’. On the back of the Never Hide campaign, Never Hide Colorise was born. It’s said all good things must come to an end, and despite prominent publicity in some popular movies, the Ray-Ban brand began to fall into decline during the 1990s. Notable film appearances included ‘Reservoir Dogs’ and ‘Malcolm X’ , ‘Fear and Loathing in Las Vegas , and the ultra-cool ‘Men in Black’ .