Get email exclusives, special offers and more delivered right to your inbox. Photographs of General Douglas MacArthur sporting Ray-Ban Aviator sunglasses introduced the style to the masses, and the brand has only become more popular since then. Etched ray ban caravan with the logo and perfectly cut to fit your Ray-Ban frame. Enhanced UV protection on both sides, plus an anti-static coating so they stay cleaner for longer. Timeless styles tailored to your vision with innovative Ray-Ban lens technology.
Narrowing the gap could add at least 10 billion euros to EssilorLuxottica’s value. The combination of lower costs and firmer leadership should help EssilorLuxottica narrow a persistent valuation discount. The group, which will soon control 20% of the global eyewear market, has no clear rival. Yet its stock has persistently lagged industry rivals like Japanese lens maker Hoya (7741.T) and luxury groups such as Kering (PRTP.PA).
In 1937, the iconic eyewear brand was created to help reduce or “ban” sun glare for US Army Air Corps pilots, and thus the brand name was born. A year later the sleek metal frame was added, creating the Ray-Ban Aviators. To this day, you can still purchase these iconic sunglasses, among hundreds of other sunglasses and eyeglasses for men, women, and children. From timeless Aviators, to classic Wayfarer styles and everything in between, Ray-Ban offers countless styles and shapes to compliment any face shape or style. Since the 1930’s, Ray-Ban has expanded their collection to include a range of more trendy styles.
The reason for the Clubmaster’s success, of course, is Ray-Ban’s well-founded reputation for quality. With Italian-made frames and lenses, it has essentially set the standard for eyewear, becoming a benchmark ray ban caravan by which all brands, whether luxury or economy, are measured. These feature its high-quality nylon and metal frames, with polarized G-15 lenses and the company’s trademark black leather case.
While this alone, for some, makes it a great pairing with a summer suit or a Euro vacation, at the time it meant a crash in consumer demand. It wasn’t until that previously-mentioned marketing ray ban new wayfarer deal when it began appearing in films and experienced its own renaissance. On top of the possibility of losing few dollars on counterfeit goods, victims’ payment card details are at risk.