Keeping the K-Swiss name it unveiled a new marque. The new identity was created by a recently appointed internal creative team and plays up the company’s heritage as an American tennis brand. All aspects of the new brand’s design, including its 1966 typeface and tennis court colour palette, hark back to this identity.
Additional information is available in this support article. K-Swiss returns to global growth and profitability, setting the stage for the next chapter in the brand’s storied history. K-Swiss enters the fast growing aerobics market and premieres a line of basketball shoes, worn by NBA k swiss tennis shoes athletes. K-Swiss was granted the patent to the D-R Cinch lacing system, a multi-ring design which gave the wearer more support during lateral movement. The style and function of the iconic K-Swiss Classic makes it a staple on tennis courts, and in country clubs, around the world.
The company has been sponsoring events that appeal to their market as well as events which are likely to shape buying attitudes and help generate a positive reaction. One example is the sponsorship of Ireland’s first sneaker convention run by Dub City Sneakz in Dún Laoghaire which K-Swiss sponsored. Show off classic style in the K-Swiss women’s Altezo sneaker.
The Court Express combines all the best performance features of K-Swiss tennis shoes into a streamlined option that’s built for maximum playability and comfort. Its leather upper features paneled construction and 5 Stripes for a clean, classic look. Extra padding at the heel and tongue ensure a supremely comfortable swiss shoes and secure fit. Ideal for hard court or clay court playing surfaces. How does K-Swiss make its best-selling shoe model even better? By adding Surgelite midsole technology the Hypercourt Express 2 becomes even lighter and more comfortable while keeping its trademark breathability and generous fit.
Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe. Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes.
Many call tennis shoes as sneakers and you may see players (and even non-players) wearing them off-court on a daily basis. A popular brand of tennis shoes for men and women is K-Swiss. Built to last with a full leather upper, durable gum rubber outsole, and sturdy tread.