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Official brand representatives are working hard to react to all of these inquires and confirm most of the reported Chinese pages as bogus. In this blog, we’ll focus on a shopping scam where attackers impersonated Ray-Ban, a popular luxury sunglasses brand, in an attempt to sell fake branded goods. Clicking clubmaster the shopping links in the email led readers to a site replete with Ray-Ban branding and seemingly counterfeit inventory for purchase at deep discounts (10% of the original price). The high-quality frames, protective lenses, and just-right fit make Ray-Bans equal parts performance and fashion.
To keep a low profile and avoid suspicion, attackers usually tag only 4 to 6 friends from the friend’s list on each of the fake ads. EssilorLuxottica shares currently trade at around 28 times forecast earnings for 2022, according to estimates compiled by Refinitiv. That’s a 21% discount to the average rating for 15 other eyewear, medical technology and consumer goods groups.
The brand is known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US $640 million. Many people tempted to buy these “discounted” sunglasses are aware of similar scams. Hence, they try to contact the official Ray-Ban Facebook fan page to verify whether the pages they have seen in the ads are genuine or fake.
The Paris-listed company on Friday ended the power-sharing pact underpinning the 2018 union that brought together the Italian maker of Ray-Ban sunglasses with the French purveyor of Varilux lenses. Axing duplication should enable the 63 billion euro giant to cut costs faster while wiping out a persistent discount. For more email security threat research, news, and industry guidance, sign up for email updates from Armorblox below. And no matter how good and inexpensive those jeans look online, make sure you’re ordering the real deal and not being duped into having a Bleak Friday. Clicking the links in the email led victims to a fake website that was made to look unerringly similar to the official Ray-Ban website. The similarities in branding and color treatments is sufficient to trick people who haven’t visited the real Ray-Ban website before .