Centered around the shared LA home of both YG and the K-Swiss brand, the campaign was produced by Baron Davis’ production company, SLiC Studios, with YG as the Creative Director. Every brand has a story about its humble beginnings, and the K-Swiss brand is no exception. It all began when two k swiss tennis shoes Swiss brothers, Art and Ernie Brunner, moved to sunny California. They began creating a footwear brand designed specifically for the tennis court. The brothers themselves were outdoor enthusiasts and athletes, skiing down the slopes of mountains and lobbing balls across the tennis net.
Featured in the campaign are hip-hop artists like Day Sulan, d3szn, Mitch and Tay2xs, all on YG’s 4Hunnid label. I bought a pair of these shoes last year thinking that they would be like my old ones, but immediately returned them when I saw how much K-Swiss cheaped them out. I don’t know why they don’t offer the same shoe as before and just increase the price? I’d gladly have spent $100 to get shoes like my old ones. I have been wearing this style of K-Swiss for many, many years, but they have been hard to find in the stores for the last few years. The upper of the K-Swiss Classic VN is made of leather with a synthetic leather collar lining for added comfort and durability.
Made with rich leather, the Classic VN is an affordable approach to peerless court style. What’s more classic than a shoe model k swiss white shoes called “K-Swiss Classic”? Honor the humble roots of the K-Swiss brand in a pair of the men’s K-Swiss Classic VN casual shoes.
Partnering with famed entrepreneur Gary Vee, K-Swiss debuts the world’s first signature sneaker for an entrepreneur, the Gary Vee 001. K-Swiss launches the Generation-K Campaign, positioning young entrepreneurs as the new heroes of youth culture, with the Gen-K Icon as the hero shoe. K-Swiss celebrates the k swiss tennis shoes 50th anniversary of the company, launching the 50 Love campaign. America’s Toughest Trainer, Jillian Michaels, host of The Biggest Loser, stars in a campaign to promote the benefits of Tubes. K-Swiss announces a long-term, official partnership with World Triathlon Corporation, owners of the Ironman brand.
In fact, the first K-Swiss shoes debuted at Wimbledon shortly after their initial release. Since then, K-Swiss has branched out to make a variety of shoes including ones for basketball, walking, and hiking. You know you’re in a good place when you step into a pair of K-Swiss kicks. Since its inception in 1966, the brand has scaled the heights of success. It all started in California when Swiss brothers Ernie and Art Brunner developed a line of tennis shoes.
Look for YG and K-Swiss to drop more YG-approved kicks throughout the year. The K-Swiss LX Classic is available at Foot Locker, Foot Action and Champs online and at select stores nationwide. Frankly, this campaign has some of the best visuals we’ve ever seen from a sneaker campaign. It’s the perfect setting for the rapper, who is from the Compton area of Los Angeles.
Originally created in 1966, this iconic K Swiss Classic Vn shoe offers a simple design with supportive wear for lateral movements. The metal D-rings and three piece toe were specifically designed to give you that support. More specifically, these shoes are great for tennis because of the free flowing of motions. Made with rich materials, this classic has a modern update. Since 1966, K•Swiss has represented innovation, quality, performance and style. Its signature K-SWISS “CLASSIC,” the first leather tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years later, is still a style staple both on and off the court.