They became interested in tennis after immigrating to the United States. They imported the patent leather tennis shoes from the Swiss Kuenzli shoe manufacturer, re-naming their company K-Swiss . In February 1992 K-Swiss was granted the patent to two designs, the Cushion Board sole construction and the D-R Cinch lacing system.
K-Swiss was granted the patent to the D-R Cinch lacing system, a multi-ring design which gave the wearer more support during lateral movement. Men’s Tennis Shoes & sneakers online at K-Swiss, Shop from a variety of men’s Shoes & sneakers at Kswiss. In 1996 K-Swiss began advertising on television for the first time, expanding its target market beyond its traditional upscale customer to a younger, more active market. By the next year K-Swiss, while not anywhere near such companies as Nike, Reebok, or Adidas in sales, was carving out a higher profile, with sales at $116 million and stock trading at $28 a share. In the mid-1980s a retail executive named Steven Nichols took an interest in K-Swiss that was to change the shape of the company’s future.
The result is a powerful, court-friendly tennis sneaker that enhances the player’s form to deliver winning results. Today, K-Swiss can also be found on the feet of entrepreneurs making waves. The high-profile status makes K-Swiss an iconic shoe that lures stars on the court, in the streets, and everywhere else. Since 1966, K•Swiss has represented innovation, quality, performance and style. Its signature K-SWISS “CLASSIC,” the first leather tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years later, is still a style staple both on and off the court. K-Swiss was founded in 1966, when two Swiss brothers moved to California to create a footwear brand focused on tennis.
More than just a functional powerhouse, the shoe brought a pop of serious style to the mix courtesy of its substantial sole and bold stripes. That was followed by the introduction of k swiss tennis shoes a high-top Classic and the best-selling Si-18. Effortlessly cool vibes abound throughout the range, which includes reinterpreted versions of the beloved Classic and Gstaad kicks.
K-Swiss celebrates the 50th anniversary of the company, launching the 50 Love campaign. K-Swiss collaborates with AAPE by A Bathing Ape, for a special and limited Made In Japan version of it’s Classic 66. “Chinese sports brand Xtep to buy owner of U.S.’ K-Swiss for $260 million”. K-Swiss purchased the majority stake of Australian brand Royal Elastics in 2001.
It all began when two Swiss brothers, Art and Ernie Brunner, moved to sunny California. They began creating a footwear brand designed specifically for the swiss shoes tennis court. The brothers themselves were outdoor enthusiasts and athletes, skiing down the slopes of mountains and lobbing balls across the tennis net.
The K-Swiss Classic became a mainstay on tennis courts, at country clubs and even in the culture at large. Since Day 1, this American heritage label has embraced the sport and been tossing out court trainers that powered athletes to ace the game. Apart from dropping performance-oriented footgear, K-Swiss has taken the sneaker craze seriously by throwing out look-worthy tennis kicks geared for everyday wear. Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football.
Our edit includes the American label’s classic tennis shoes in a variety of iterations, alongside the coveted collaboration with CFDA designer of the year winner Billy Reid. Whether you’re looking for a new pair of sneakers to wear on the court, or to showcase in the city, this K-Swiss collection has you covered. The design has had little to no adjustments over time so it’s true to the classic look. K-Swiss sneakers have been loved by tennis pros for championship games, and everyday players continue to flock to the shoe for its court-friendly engineering. Clean, all-leather uppers create a sophisticated-meets-sports look that makes K-Swiss a choice for non-tennis players and court shredders alike. And, much like the leather-made court shoes from other hot brands, K-Swiss shoes are no longer just for country club hobbyists as they’ve earned the street credo too.